User Acquisition Manager

USER ACQUISITION MANAGER

About us

Garden City Games develops free-to-play mobile and social games enjoyed by millions worldwide. The Bangalore-based studio employs over 100 talented professionals dedicated to creating exceptional games for phones, tablets, and desktops.

Previously known as PopReach Games, the company was founded by leading figures in the mobile games industry. It manages popular intellectual properties such as Smurfs Village, War of Nations, Kingdoms of Camelot, and Kitchen Scramble, with over 400 million lifetime downloads.

Garden City Games is committed to diversity and inclusion, fostering a team with varied backgrounds, perspectives, and skills. In 2024, the studio became part of the Phoenix Games Group, benefiting from enhanced resources and support. With its new identity, Garden City Games continues to deliver top-tier mobile and social games to players.

This role is also about integrating with the game teams and helping them identify and prioritize actions that will have immediate impact on downloads, raising the strategic, creative and analytical bar during all stages of game development including early game concept development all the way through to long term live operations. In summary, the overall mandate of the User Acquisition Manager is to oversee or influence all initiatives within the company that drive acquiring new players.

Responsibilities:

• Leading the UA mindset and expertise in the studio all along the entire development life cycle: from initial ideation to game development and long into live operations
• Raising the bar in creative thinking and execution on all initiatives that drive game downloads
• Expertise with creative testing strategies into optimized campaigns
• Driving efforts across all disciplines within Garden City Games to effectively synchronize all acquisition activities (paid user acquisition, app store experience, social presence, influencer activities, partnership opportunities, platform relationships and featuring opportunities etc)
• Acting as the main point of contact for the company for all UA conversations between internal and external points of contact
• Setting objectives, developing, adapting and implementing a framework and processes that enable the company to achieve them, then analytically measuring and improving the performance of our activities
• Challenging the team to come up with innovative, customer-driven marketing tactics to increase performance across all networks and platforms
• Staying on top of market changes, identify novel best practices and key changes, communicating and deploying new initiatives when relevant to ensure the continued success of the company
• Hire, train, manage and evaluate the performance of the UA team

Qualifications:

• Any graduation
• Minimum 5-8 years in a marketing position at a mobile app/game company
• Experience in setting and executing marketing plans and campaigns in a fast-moving digital environment
• Experience and demonstrable success running big budget paid mobile user acquisition campaigns across a variety of marketing channels
• Fluent understanding of key metrics of marketing campaigns that must be monitored and interpreted, to drive go/no go decisions.
• In depth understanding of what it takes to be successful within the mobile gaming industry good knowledge of the industry and the top performing games is a must-have.
• Able to work with a large variety of stakeholders located in several countries
• Proven ability to motivate and influence direct and indirect reports to deliver greater marketing impact influential and passionate leadership is key to the success of this role
• Able to plan, organize and successfully complete several projects simultaneously and within tight deadlines

Location: Bangalore/India,

Work Mode: Hybrid Mode.