User Acquisition- Lead

About the role:

• Develop and execute a cutting-edge user acquisition strategy aligned with each game's overarching marketing and business objectives
• Conceptualize, execute, measure and optimize user acquisition campaigns across multiple platforms, driving to app install and in-app event goals
• Foster an environment of constant innovation and experimentation by championing A/B testing, exploring new ad formats, and piloting novel engagement techniques
• Provide strategic guidance to enhance audience targeting, segmentation, and retargeting strategies to reach the right demographics
• Spearhead the allocation and optimization of budgets for user acquisition campaigns, exercising fiscal prudence while maximizing return on ad spend
• Continuously monitor campaign performance, scrutinize budget utilization, and adjust allocations in alignment with performance metrics and strategic imperatives
• Manage and execute ASO strategy in sync with the paid media strategy to provide uniform onboarding experience to players
• Use analytical tools to measure key performance indicators, track campaign effectiveness, and refine tactics for superior results
• Collaborate with internal teams like data analytics, product and technology to design and measure tactical marketing campaigns
• Lead a high-performing team responsible for campaign ideation, execution, optimization, and performance analysis
• Collaborate with external partners, such as creative agencies, media buying agencies, and platform representatives
• Stay abreast of industry trends, technological advancements, and regulatory changes that impact the paid social landscape
• Experiment with new ad formats, targeting options, and features offered by social media platforms

Who you are:

• Proven experience (8+ years) in developing and executing successful acquisition campaigns
• Profound knowledge of ad platforms, advertising technologies, and emerging trends in the paid social media and programmatic landscape
• Strong leadership acumen, with a track record of building and managing high-performing teams
• Excellent communication and interpersonal skills, capable of engaging with internal teams, external partners, and executive stakeholders
• Strategic mindset with the ability to synthesize complex information and drive initiatives aligned with overarching business goals
• Technical understanding of MMP (mobile measurement platforms), SKAN, Google sandbox frameworks
• Exceptional analytical skills with the ability to interpret data, draw actionable insights, and drive data-informed decisions
• Demonstrated negotiation abilities for advertising placements and contracts
• A robust portfolio of successful paid social campaigns demonstrating strategic thinking and tangible business impact

Even better if you have

• Experience leading App install paid media strategy in the gaming space
• Led creative testing for ads on Ad platforms (Google Ad network, FB ad network, Unity, Ironsource etc), Social platforms (Twitter, Snapchat, and Facebook)
• Led creative testing on Stores - Apple Appstore, Google Playstore
• Run campaigns that include both brand and performance spend
• Expertise in the programmatic space - DSP