User Acquisition/Growth Manager || Gaming Startup || Upto 40 LPA

We are hiring for the role of Senior User Acquisition Manager with one of the Casual gaming company , based in Bangalore.

Role Overview:

We are looking for a Senior User Acquisition Manager to run and scale paid acquisition for our mobile game portfolio. You will design channel strategy, manage campaigns hands-on, and deliver profitable growth through structured testing, performance analysis, and creative iteration. This role requires deep expertise across SRNs, ad networks, and programmatic channels, plus a strong understanding of mobile gaming economics, SKAN limitations, and monetization models.

What You Will Do

Channel Ownership & Execution

Own UA strategy and KPIs for assigned titles, including CPI, ROAS, and payback targets

Plan, launch, and optimize campaigns across:

Self-attributing networks: Meta, Google App Campaigns, TikTok

Ad networks: AppLovin, Mintegral, Unity Ads etc.

Programmatic DSPs: Liftoff, Moloco

Build channel diversification plans and identify incremental growth opportunities

Creative Strategy & Experimentation

Drive the creative testing roadmap across video, static, UGC, and playables

Analyze performance by concept, audience, and market to inform creative direction

Partner with creative teams in-house and outsource to accelerate iteration velocity and hypothesis-driven testing

Data, Attribution & Insights

Own UA reporting and dashboards (spend, ROAS, LTV, cohort behaviour, payback windows)

Work closely with product, BI, and monetization teams to align UA inputs with LiveOps, economy changes, and feature releases

Run A/B tests across bids, creatives, audiences, geos, and channel mix, and communicate insights clearly

Soft Launch & Scale

Define UA strategy across lifecycle stages: soft launch, launch, scale, sustain

Evaluate marketability, CPI targets, creative fit, and early quality metrics during soft launch

Transition games from MVP stage to profitable, scalable acquisition