Job Description:

The BTL Manager will be responsible for conceptualizing, executing, and managing on-ground marketing

initiatives and engagement programs aimed at lead generation across corporate, PSU, educational, and

residential segments.

Key Responsibilities:

Plan and execute BTL marketing campaigns to generate qualified leads through corporate

sessions, PSU tie-ups, school and college engagements, and society activation events.

Organize and manage health camps, financial awareness drives, and community engagement

activities to strengthen local market presence.

Collaborate with sales teams to align event objectives with lead targets and business outcomes.

Identify new partnership opportunities with corporates, institutions, and local associations to

expand lead pipelines.

Coordinate with vendors, agencies, and internal departments for event execution, branding

setup, and post-activity reporting.

Track performance metrics, maintain data of leads generated, and submit detailed activity

reports and ROI analysis.

Ensure all activities comply with brand guidelines and deliver a consistent brand experience.

Requirements:

MBA in Marketing or equivalent qualification.

35 years of experience in BTL marketing, event management, or lead-generation roles.

Candidates from Banking, Mutual Fund Distributor companies, or Financial Broker Firms will be

preferred.

Good knowledge of local South Indian languages is mandatory.

Proven ability to manage multiple on-ground marketing activities simultaneously.

Excellent communication, negotiation, and stakeholder management skills.

Strong analytical skills to track performance, ROI, and lead quality.

Preferred Attributes:

Hands-on experience in corporate activations, tie-ups, and engagement marketing.

Creative approach to event ideation and local audience engagement.

Proactive, energetic, and target-driven personality.

Summary:

The BTL Manager West Region will play a pivotal role in building Bajaj Capitals local market presence

through targeted engagement activities, corporate alliances, and brand-building initiatives that directly

contribute to lead generation and revenue growth.

CTC- 9 LPA- 12 LPA

Location- Mumbai

Interested Candidate can mail there resume to

Debashishm@bajajcapital.com

Urgent Opening- Manager Marketing- BTL