UI/UX Designer

Job Title: UI/UX Designer

Experience : 27 years

Salary : 5-9 LPA

Department: Digital Marketing

Employment Type: Full Time

Location - Lower Parel, Mumbai

About Firefly Diamonds

At Firefly Diamonds were building Indias most exciting lab-grown diamond brand. In just 6 months, weve scaled from 0 to 6 retail stores across Mumbai, Pune, Bengaluru, and Hyderabad, with a rapidly growing omni-channel presence. Weve raised $3M in funding led by WestBridge Capital, known for backing leading consumer brands like Third Wave Coffee and Indigo Airlines (Read more below)

-https://economictimes.indiatimes.com/tech/funding/lab-grown-diamond-startup-firefly-diamonds-raises-3-million-from-westbridge-capital/articleshow/119466793.cms)

Were a small, fast-moving team building something iconicand this role is a rare opportunity to shape that journey from the ground up. Backed by over 60 years of jewellery design and craftsmanship, were creating bold, modern designs that are redefining the future of fine jewellery.

Position Overview: Were looking for a UI/UX-focused Digital Experience Designer to lead and elevate Fireflys ecommerce and digital journey. This is a hands-on role centered on Shopify, UX thinking, user flows, and conversion optimisation. Youll be responsible for designing intuitive, elegant, high-performing user experiences while ensuring every digital interaction feels premium and consistent with our brand. While the core focus is website UX and ecommerce performance, youll also contribute to shaping the broader digital experience across campaign pages and key online touchpoints.

Key Responsibilities

1 Website Ownership & UX Strategy

*Own the complete UX and interface design of our Shopify website end-to-end

*Map, analyse, and continuously optimise user journeys from discovery to checkout

*Identify friction points across the funnel and propose structured, data-backed UX improvements

*Ensure seamless, intuitive, and premium mobile-first experiences across all devices

*Conduct periodic UX audits to enhance usability, engagement, and conversion

2 Design Execution & Shopify Management

*Design wireframes, prototypes, and high-fidelity UI layouts in Figma

*Optimise Product Detail Pages (PDPs) for clarity, trust-building, and higher conversion

*Design and implement high-performing landing pages for campaigns, drops, and launches

*Independently upload, adapt, and execute website updates within Shopify

*Maintain backend familiarity to troubleshoot issues and collaborate efficiently with developers

*Ensure pixel-perfect execution and strong visual consistency across pages

3 Conversion, Growth & Experimentation

*Apply CRO principles to improve conversion rates and reduce drop-offs

*Translate performance marketing insights into conversion-focused design enhancements

*Support and execute A/B testing and experimentation initiatives

*Continuously improve website performance through structured experimentation

4 Brand & Cross-Functional Collaboration

*Collaborate closely with marketing to align digital campaigns with on-site experience

*Work alongside the Visual/Graphic Designer to build a cohesive and premium brand world

*Maintain brand consistency across all digital touchpoints

*Ensure all web assets reflect Fireflys modern, design-led identity

• Experience in D2C, ecommerce, fashion, or luxury brands Basic understanding of HTML/CSS Familiarity with analytics tools (GA4, heatmaps, etc.) Sensitivity to visual storytelling across digital platforms Basic motion/video editing skills for digital campaigns