T&T- Customer- Marketing and Commerce - SFMC- Senior Consultant

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Deloittes Technology & Transformation practice can help you uncover and unlock the value buried deep inside vast amounts of data. Our global network provides strategic guidance and implementation services to help companies manage data from disparate sources and convert it into accurate, actionable information that can support fact-driven decision-making and generate an insight-driven advantage. Our practice addresses the continuum of opportunities in business intelligence & visualization, data management, performance management and next-generation analytics and technologies, including big data, cloud, cognitive and machine learning.
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Job Summary
We are seeking a skilled and motivatedSalesforce Marketing Cloud (SFMC) Developerto join our team. The SFMC Developer will be responsible for implementing, maintaining, and optimizing marketing automation campaigns within the Salesforce Marketing Cloud platform. This role involves leveraging SFMC tools and technologies, such asEmail Studio,Journey Builder,Automation Studio, andSQL, to design, build, and manage personalized and data-driven marketing solutions. The ideal candidate will have a strong understanding of marketing automation, customer journeys, and data integration, combined with expertise in web development and database management. As an SFMC Developer, you will collaborate closely with marketing teams to deliver innovative solutions that drive customer engagement and business growth.
Job Description
Roles and Responsibilities

Experience with Salesforce Data Cloud or any other Customer Data Platform software.
Design, develop and deliver Marketing Automation studio solutions using the Salesforce Marketing Cloud (SFMC) Platform, including email, Journey Builder, Cloud Pages, SMS, and push notification campaigns.
Deep understanding of data modelling, integration architectures and data governance best practices.
Collaborate with client stakeholders to define requirements, deliverables, and set, manage, and document expectations.
Translate client requirements in detail, well to understand technical and functional documentation.
Implement data integration processes to bring together data from various sources into the sources, ensure data quality and accuracy by cleaning, transforming, and standardizing data as needed.
Manage the technical delivery of custom development, integrations, and data migration elements of a Salesforce implementation.
Build solutions that utilize out-of-the-box features and modules and customize according to the requirement in Salesforce Data/Marketing Cloud.
Experience on Website and mobile app event tracking, API integrations and SDKs.
Experience on Salesforce connectors, Code languages(incl. SSJS), knowledge of JSON data structure and should be excellent with SQL.
Awareness of developingAMP scriptsin journey builder or profile segmentation.
Experience on platform migration old marketing platform to SFMC
Understanding of key design patterns and large data volume limitations and best practices.
Understanding of data sharing and visibility considerations and how these play into platform architecture.
Engage with customers to evaluate and recommend optimization strategies for technical architecture, performance, and solution design specific to Data Cloud and Marketing Cloud.
Demonstrated ability to analyse, design and optimize business processes focusing on data integration architecture.

Essential Skills and experience

5 to 7 years of experience in SFMC (Email Studio, Journey Builder, Interaction Studio, CDP, Einstein, Automation studio etc.)
Experience in gathering and documenting requirements for marketing applications
Full life cycle implementation experience using various SDLC methodologies.
Excellent communication skills in both verbal and written English
Strong customer service focus
Engaging and friendly personality
Collaborative, flexible and a team player

Desirable Skills and experience

Experience with marketing campaign design and implementation and/or with brand teams, executing promotions or campaigns.
Experience with technologies and processes for content management systems, digital asset management software, web content management
Experience with technologies and processes for mobile and social media technologies, solutions, and strategies
Experience with marketing customer data model

Education:-Btech/BE / Any graduate
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