Traditional Media Planning Specialist

Role Summary:

Responsible for planning and delivering offline media strategies across TV, Print, Radio, OOH, and Cinema to meet brand and business objectives.

Key Responsibilities:

• Develop offline media plans aligned to budgets and KPIs
• Plan and optimise campaigns across TV, Print, Radio, OOH & Cinema
• Analyse audience insights, reachfrequency, GRPs, and CPTs
• Lead client discussions, presentations, and WIPs
• Coordinate with buying and execution teams

Skills Required:

• Strong knowledge of offline media ecosystems
• Hands-on experience with planning tools and metrics
• Client-facing and presentation skills
• Agency experience preferred