TPM Data Lead for CPG industry, FMCG or Retail

Job Location: Remote (anywhere in India)

Reporting By: Team of Data Analyst

Experience: 5 - 10 years, with strong experience in CPG industry focused Analytics.

Note :

There is an Early Joining requirement for this role. Send CV to: unitedtechit@uhr.co.in;

Will call you for detailed discussion, if your Profile is relevant with strong experience in required skills.

Required Experience & Education :

Experience: Minimum of 5-10 years in data/analytics roles, with at least 3-5

years specifically in the CPG industry focusing on analytics.

Education: A bachelors or masters degree in Data Science, Computer Science,

Statistics, Finance, or a related field.

Core Responsibilities of the Data Lead

Data Strategy: Defining and implementing a comprehensive data strategy for

collection, storage, and usage of trade data.

Performance Tracking: Defining KPIs to track promotion success.

Automation: Reducing manual efforts by automating data ingestion and report

generation.

Data Analytics & Reporting Lead

Lead the scoping and business requirements for any reporting required for operational

reporting for the markets

Support the prioritization of scope and requirements from the business

Lead the end-to-end lifecycle of the reporting and other technical activities,

overseeing technical and business teams efforts

Ensure regional data quality, governance, and compliance with global standards.

Partner repointing of data models and reporting frameworks for market needs.

Support regional analytics initiatives and provide actionable insights to business

stakeholders.

Coordinate data-related activities between global and market teams.

Monitor data integrity and resolve data discrepancies affecting OE reporting.

Manage dependencies, including with other in-flight/future initiatives such as TPO.

Facilitate training and enablement on data tools and reporting platforms for market

teams.

Key Requirement

1. Functional & Domain Expertise

TPM Knowledge: In-depth understanding of Trade Promotion Management

(TPM) eco-systems, including Sales Planning, Strategic Revenue Management

(SRM), Customer Claims, and Trade Terms.

CPG & Retail Industry Knowledge: Understanding of CPG, retail dynamics, and

experience with syndicated data sources (e.g., Nielsen, IRI ).

ROI & Financial Acumen: Ability to analyze Trade Promotion ROI, incremental

lift, baseline forecasts, and trade rate percentages to differentiate between

profitable and unprofitable promotion tactics.

Data Integrity Focus: A commitment to "garbage in, garbage out" prevention,

ensuring high-quality, accurate, and consistent data across all trade initiatives.

2. Technical Proficiency

Data Analysis & Visualization: Expert-level skills in SQL, Python, or R, and

modern BI tools like Power BI, Tableau, or Spotfire.

Data Management & Governance: Proficiency in managing data quality

(accuracy, completeness, timeliness) and ensuring data security and

compliance.

Systems Integration: Experience integrating data from disparate sources (ERP,

CRM, external syndicated data) into a "single source of truth".

Advanced Analytics: Knowledge of predictive and prescriptive modeling to run

"what-if" scenarios and optimize promotions.

3. Leadership & Soft Skills

Strategic Leadership: Proven track record of leading high-performing data and

analytics teams.

Change Management: Ability to drive adoption of new digital TPM tools among

sales teams and manage resistance to new, data-driven processes.

Communication & Storytelling: Exceptional ability to communicate complex

data concepts to non-technical stakeholders (e.g., Sales Managers, Marketing).

Influence Without Authority: Capability to align cross-functional teams (IT,

Sales, Supply Chain) in a matrixed organization.

Please expedite and send the updated resume along with Project details.

Regards,

Pooja Raval - Sr. Consultant / Team Leader

Ms. Swati Sharma Recruitment Consultant

Send CV and Reply mail to: unitedtechit@uhr.co.in;

Will call you for detailed discussion, if your Profile is relevant with strong experience in required skills.