Territory Sales In charge (FMCG)

Job Title: Territory Sales In-Charge (P&G Division)

Location: Burdwan

Company Overview

BG Distributors Private Limited (BGDPL) is one of Indias leading distribution houses with an annual turnover of approximately INR 1,400 crore and a workforce of 2,400+ employees . We partner with marquee FMCG and lifestyle brands such as Procter & Gamble, Johnson & Johnson, Reckitt, Britania, Lotus and Jockey etc , delivering market excellence across West Bengal, North East, and the broader East India region .Our strength lies in deep market penetration, distributor network scale, operational discipline, and execution-led sales capabilities.

Job Purpose

The Territory Sales In-Charge is responsible for driving secondary sales , expanding distribution width , ensuring market coverage , and leading field-level execution to deliver territory business targets with high compliance and productivity.

Key Responsibilities

1. Sales & Business Performance

• Drive and deliver secondary (retail/outlet) sales targets as per AOP.
• Plan beat-wise sales routing to maximize daily productivity.
• Monitor SKU-wise and outlet-wise sales performance and take corrective actions.
• Ensure achievement of monthly, quarterly, and annual sales objectives .

2. Distribution & Market Coverage

• Strengthen distribution reach by onboarding new retail outlets.
• Ensure no market remains vacant or weak within the assigned territory.
• Improve outlet productivity through focused SKU and category selling.
• Maintain optimal product availability and visibility across channels.

3. Channel & Retailer Management

• Build strong trade relationships with retailers, wholesalers, and market influencers.
• Resolve trade-level issues promptly to maintain business continuity.
• Educate retailers on scheme benefits, product guarantees, and new launches .
• Ensure adherence to company trade terms and commercial guidelines.

4. Scheme & Market Execution

• Execute company schemes, consumer offers, and display drives with 100% compliance.
• Track scheme ROI and retailer adoption.
• Improve brand presence through POSM deployment, merchandising, and planogram compliance .

5. Field Discipline & Governance

• Ensure daily attendance, market visit reporting, and call closure discipline via SFA/HRMS tools.

Maintain territory records including outlet count, SKU listing, order book, and scheme trackers .