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Territory Sales Executive

WishCare

5 - 7 years

Kolkata

Posted: 15/03/2026

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Job Description

Job Title: Territory Sales Executive WISHCARE

Department: Sales

Location: Kolkata

Reporting To: Sales Manager

Industry: Beauty

Experience: 15 years in FMCG / Personal Care / Cosmetics sales preferred

Employment Type: Full-time

Job Summary

We are looking for a dynamic and result-oriented Sales Executive to drive sales and expand market presence for our personal care product range. The candidate will be responsible for developing distributor networks, increasing retail penetration, managing relationships with retailers, and achieving sales targets in the assigned territory. This role is ideal for someone who enjoys field sales, closing deals, and achieving ambitious targets.


Key Responsibilities

Market Expansion

  • Open new retail outlets and cosmetic stores in the assigned territory.
  • Appoint and develop distributors and wholesalers where required.

Sales Execution

  • Achieve monthly and quarterly sales targets.
  • Ensure product placement, visibility, and stock availability in retail outlets.

Relationship Building

  • Build strong relationships with retailers, distributors, and key market players.
  • Negotiate display space and shelf presence.

Market Intelligence

  • Track competitor products, pricing, schemes, and market trends.
  • Provide regular market feedback to management.

Reporting

  • Maintain daily beat plans and visit reports.
  • Report sales performance and market insights regularly.


Required Skills & Competencies

  • Strong communication and negotiation skills
  • Ability to build relationships with distributors and retailers
  • Good knowledge of local markets and retail networks
  • Target-driven and self-motivated
  • Basic knowledge of sales reporting and Excel


What We Are Looking For

  • Energetic and target-driven personality
  • Strong negotiation and persuasion skills
  • Ability to open new markets and retailers
  • Comfortable with daily field visits
  • Experience in FMCG, cosmetics, personal care, or pharma distribution


Qualifications

  • Graduate in Business, Marketing, or any relevant field (preferred).
  • Diploma or MBA in Sales/Marketing is an advantage.


Experience

  • 15 years of experience in FMCG / cosmetics / personal care sales.
  • Experience in handling distributor networks is preferred.


Compensation

  • Fixed Salary along with High Performance Incentives
  • Travel Allowance
  • Fast career growth opportunity

Top performers can quickly grow into Area Sales Manager roles.


Key Performance Indicators (KPIs)

  • Sales target achievement
  • Number of active retailers
  • New outlet additions
  • Distributor performance
  • Market coverage


Additional Benefits

  • Opportunity to grow with a fast-growing beauty brand
  • Performance-based career growth
  • Training and market exposure

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