Technology Manager - IT, Digital Mktg

Responsibilities & Key Deliverables

1. AgTech Management

• Oversee the design, development, and deployment of Agri Tech solutions (e.g., advance agriculture platform, IoT sensors, Web based/mobile agri-apps).
• Collaborate with agronomists and field experts to translate real-world farming needs into scalable digital solutions.
• Manage tech platforms for crop monitoring, soil analysis, yield prediction, and farm automation.
• Stay updated with emerging AgTech trends and recommend innovations.

2. Digital Marketing Technology

• Develop and implement digital marketing strategies using tools like Google Ads, Meta Ads, SEO/SEM, email marketing, and marketing automation.
• Oversee website management, content strategy, and customer acquisition funnels.
• Integrate CRM systems and use MarTech tools to optimize user experience and conversion.
• Use analytics tools to assess campaign performance and recommend optimizations.

3. Data Analytics & Insights

• Lead the development and implementation of data pipelines for collecting, cleaning, and analyzing agricultural and marketing data.
• Design dashboards and reporting tools to support strategic decision-making across departments.
• Apply data science techniques to identify trends, forecasts, and actionable insights.
• Ensure data governance, privacy, and security compliance

Experience

5+ years of experience in a role involving tech development, data analytics, and digital marketing.

Industry Preferred

• AgriTech industries
• Manugacturing
• Strat-ups
• IT

Qualifications

• Bachelor’s / Master’s degree Computer Science / Information Technology / Data Science.
• Hands-on experience with AgTech tools (e.g., GIS, drones, remote sensing), marketing platforms (Google Analytics, Meta, HubSpot), and data tools (SQL, Python, Power BI, Tableau).
• Experience working in start-ups or agri-based enterprises

General Requirements

• Strong project management and cross-functional leadership skills.
• Understanding of rural/agricultural ecosystems is a plus.
• AgTech innovation & implementation
• Digital marketing strategy & Mar Tech stack management
• Data analytics, visualization & data-driven decision making
• Technical project management
• Cloud platforms (AWS, Azure, GCP)
• CRM & automation tools (Salesforce, HubSpot, Zoho)
• Communication & stakeholder management