Technology Consulting-DP SFMC - Consultant

About KPMG in India

KPMG entities in India are professional services firm(s). These Indian member firms are affiliated with KPMG International Limited. KPMG was established in India in August 1993. Our professionals leverage the global network of firms, and are conversant with local laws, regulations, markets and competition. KPMG has offices across India in Ahmedabad, Bengaluru, Chandigarh, Chennai, Gurugram, Hyderabad, Jaipur, Kochi, Kolkata, Mumbai, Noida, Pune, Vadodara and Vijayawada.

KPMG entities in India offer services to national and international clients in India across sectors. We strive to provide rapid, performance-based, industry-focussed and technology-enabled services, which reflect a shared knowledge of global and local industries and our experience of the Indian business environment.

The person will work on a variety of projects in a highly collaborative, fast-paced environment. The person will be responsible for software development activities of KPMG, India. Part of the development team, he/she will work on the full life cycle of the process, develop code and unit testing. He/she will work closely with Technical Architect, Business Analyst, user interaction designers, and other software engineers to develop new product offerings and improve existing ones. Additionally, the person will ensure that all development practices are in compliance with KPMG’s best practices policies and procedures. This role requires quick ramp up on new technologies whenever required.

Job Description: 

Role : Salesforce Marketing cloud 

Location: Mumbai/Bangalore/Gurgaon

Experience: 2 to 6 years 

Responsibilities

• Salesforce Marketing Cloud implementation, configuration, data migration, and working with Marketing Cloud Connect, and other Integrations,
• Communicate project concepts and outcomes to client project stakeholders,
• Design and delivery of solutions in Email Studio
• Design and implement, for automated email/mobile journeys using Email Studio,Mobile Studio, Automation Studio and Journey Builder, and advise clients on how to optimize further,
• Strong understanding of digital marketing KPIs, such as email marketing, PPC and other marketing conversion metrics,
• Experience in reporting and analyzing email activity using Email Studio reports and Journey Builder. (Nice to have) proficiency with Data Views and Discover Reports within Analytics Builder, Einstein Engagement,
• Design and/or build integrations between Marketing Cloud and 3rd party applications or data sources,
• Conduct user training and actively promote user adoption of Marketing Cloud,
• Track record for delivering marketing automation projects in a fast-paced environment, and able to successfully keep to deadlines.

Required Qualifications and Background

• At least 2 years’ experience working hands-on in Marketing Cloud implementations, ideally involving integrations with Salesforce core and other platforms.
• Certified Marketing Cloud Consultant
• Certified Marketing Cloud Email Specialist

Knowledge, Skills, and Abilities

Required:

• Ability to work with clients to design customer journeys, and associated data models.
  Extensive experience with Marketing Cloud Studios & Builders, most importantly Email Studio, Content Builder, Journey Builder and Automation Studio, and ideally also Cloud Pages and Mobile Studio.
• Understanding how to build a custom preference center.
• Conceptual understanding, to be able to establish data models, work with API’s and configurations
• Knowledge of 1+ of the 6 programming languages in SFMC: AMPScript, HTML and CSS, SSJS and/or JavaScript, SQL (andQuery Studio experience) or Guide Template Language).
• Experience with Salesforce CRM (Sales & Service Cloud, Communities)
• Have a ‘can-do’ attitude and be a good team player.
• Clear communication skills to make complex technical matters simple when when communicating with non-technical stakeholders and client executives,
• Bachelor’s, postgraduate degree or professional qualification.