Responsibilities

Implement and set up effective paid search strategies on Google and Facebook in accordance with the strategy provided.

Select and recommend keywords based on targeted audience..

Conduct fortnightly audits and STA (search term analysis) of all facebook and google ad accounts.

Monitor budgets and adjust bids to gain better ROI

Monitor campaign progress and identify/fix issues (verification, billing failure etc, policy violations etc)

Conduct multivariate, split tests and implement changes as required

Produce reports for clients and management eg dashboards

Reduce the risk of click fraud

Set up end to end conversion tracking for Google and Facebook ads

Meta Ads, including ecommerce accounts and campaign management, commerce manager, and pixel tracking

Qualifications

2-3 years Facebook & Google Ads experience

Technical and hands-on campaign set up and management experience

Experience in data analytics and reporting (google analytics is a must, SEMrush, Commerce manager, Audience manager)

Experience with feed implementation through different CMS eg Shopify, WooCommerce

Technical Paid Ads Specialist