Technical Lead - L1
Wipro
5 - 10 years
Hyderabad
Posted: 07/09/2025
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Job Description
Job Description
Key Responsibilities:
- Define and lead the analytics implementation roadmap using Adobe Launch and Adobe Analytics
- Collaborate with product owners, developers, and UX teams to translate business goals into measurable KPIs
- Architect and oversee data layer design and tag deployment strategy
- Ensure proper configuration of traffic variables, conversion events, and eVars
- Conduct audits of existing implementations and recommend improvements
- Lead QA processes for analytics tracking and data validation
- Present actionable insights to stakeholders and guide optimization efforts
- Build and maintain Adobe Launch configurations and rules
- Implement Adobe Analytics tracking using eVars, props, events, and classifications
- Develop and manage data layers across web and mobile platforms
- Debug and validate tag deployments using browser tools and Adobe Debugger
- Collaborate with QA and analytics teams to ensure data accuracy
- Support dashboard creation and reporting using Adobe Workspace
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Required Skills:
- 5+ years of experience with Adobe Analytics and Adobe Launch
- Deep understanding of tag management systems, especially Adobe DTM/Launch
- Strong grasp of JavaScript, HTML, and jQuery for custom tag development
- Experience with Web SDK and Mobile SDK implementations
- Familiarity with Agile/Scrum methodologies
- Excellent communication and stakeholder management skills
- Proficiency in JavaScript, HTML, CSS, and jQuery
- Strong understanding of data layer architecture and tag QA processes
- Ability to translate business requirements into technical specs
- Familiarity with Adobe Target and Experience Platform is a plus
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Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO) is a leading technology services and consulting company focused on building innovative solutions that address clients’ most complex digital transformation needs. Leveraging our holistic portfolio of capabilities in consulting, design, engineering, and operations, we help clients realize their boldest ambitions and build future-ready, sustainable businesses. With over 230,000 employees and business partners across 65 countries, we deliver on the promise of helping our customers, colleagues, and communities thrive in an ever-changing world. For additional information, visit us at www.wipro.com.
About Company
Wipro Limited is a global information technology, consulting, and business process services company based in India. Founded in 1945, Wipro provides a wide range of services, including software development, IT infrastructure management, and business consulting. The company serves various industries, such as banking, healthcare, and manufacturing, and is known for its focus on innovation and sustainability. With a presence in over 50 countries, Wipro is recognized for its commitment to quality and customer satisfaction.
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