Technical Lead-Data Engg

Area(s) of responsibility

Role : A skilled Architect with expertise in Tealium and tag management to lead the integration of OneTrust key consent banners and analytics tags across multiple Synchrony domains. The ideal candidate will have a strong technical background in tag management solutions, privacy compliance integrations, and experience managing tagging requirements across diverse geolocations. Key Responsibilities: • Lead the design and implementation of OneTrust consent banner integrations across all Synchrony digital properties. • Architect and deploy analytics tagging solutions leveraging Tealium across various Synchrony domains to ensure accurate and consistent data collection. • Manage and optimize tagging strategy to accommodate multiple geolocations, ensuring compliance with regional privacy laws and regulations. • Collaborate closely with stakeholders including product owners, privacy teams, developers, and marketing to gather requirements and translate them into technical solutions. • Develop and maintain technical documentation related to tag management and consent integrations. • Perform troubleshooting and quality assurance testing of tags and consent mechanisms to ensure reliability and performance. • Stay current with best practices in tag management, privacy regulations (such as GDPR, CCPA), and emerging industry technologies. Required Skills and Qualifications: • Proven experience as a Architect or Technical Lead with a focus on tag management solutions. • Hands-on expertise with Tealium iQ Tag Management platform, including building and managing tag configurations and extensions. • Strong knowledge and experience integrating OneTrust consent management platforms and key consent banners. • Experience in tagging implementation for analytics platforms (Google Analytics, Adobe Analytics, etc.) through tag managers. • Understanding of global privacy regulations (GDPR, CCPA) and experience managing tagging compliance across different geographies. • Technical proficiency in JavaScript and familiarity with browser-based technologies affecting tag deployment. • Excellent problem-solving skills, with the ability to identify issues and deliver innovative solutions in a complex environment. • Strong communication skills to effectively collaborate across technical and non-technical stakeholders. • Experience working in multi-domain digital environments with complex tagging requirements. Preferred Qualifications: • Certifications related to Tealium or OneTrust solutions. • Experience with additional tag management platforms. • Background in digital analytics or data governance.

Skills with M/O flag are part of Specialization