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Technical Content & Brand Manager

BackAI

5 - 10 years

Bengaluru

Posted: 15/01/2026

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Job Description

Company Description

We are a technology-driven company building modern software for manufacturing, ERP, and process automation . Our work sits at the intersection of deep tech, AI, and real-world business impact .

We believe strong products deserve clear thinking, honest storytelling, and technical credibility .


Role Description

Were hiring a Technical Content & Brand Manager to own our public voice across platforms.

Youll turn:

  • engineering work,
  • AI + manufacturing insights,
  • and our long-term vision

into consistent, high-quality content across social media, video, blogs, newsletters, and review platforms.

This is a hands-on execution role , not a coordination-only position.


Key Responsibilities

  • Own the overall content and brand strategy across social media, blogs, newsletters, and review platforms
  • Translate leadership vision, technical work, and business priorities into clear content themes and narratives
  • Plan and manage monthly and quarterly content calendars aligned with company goals
  • Coordinate with founders, engineers, and external contributors to source inputs and ideas
  • Review, edit, and approve content to ensure clarity, technical accuracy, and consistency
  • Ensure effective repurposing and distribution of core ideas across platforms
  • Define and enforce a consistent, credible brand voice across all channels
  • Oversee thought leadership in manufacturing, ERP, and AI domains
  • Own newsletter strategy and audience communication standards
  • Manage presence on Trustpilot and other review platforms , including review coordination and responses
  • Track content performance and continuously refine strategy based on quality engagement and inbound trust


Must-Have's

Strong writing skills with a clear, structured, and thoughtful style; comfort working with technical topics (no coding required); experience managing multiple content platforms; ability to work independently and deliver consistently; and high standards for quality and clarity.


This role is not for:

  • Pure social media managers focused only on trends
  • Candidates who rely entirely on generic AI content
  • People uncomfortable with technical or complex topics


What Success looks like:

  • Consistent, high-quality output across platforms
  • Increased brand credibility and inbound trust
  • Engineers, founders, and operators engaging with our content
  • Content that teaches , not just promotes

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