Technical Architect Team Lead

Job Title: Salesforce Marketing Cloud Technical Lead/Architect

Location: Bangalore/Mumbai/Pune - Hybrid - 2 Days onsite per week

Years of Experience: 8-12 years of hands-on technical expertise in SFMC and other such marketing automation platforms.

Job Description:

• The incumbent will be responsible for delivering strategic technology solutions to our clients.
• In this role, youll be the face of Merkle to our multiple Onshore teams as you and your project teams deliver technically complex solutions.
• This role will provide you with exceptional cross-functional experience. To excel in this role, youll need to combine your strong technical expertise and delivery management

Must Have Skills:

• SFMC expertise: more than 5 years of experience in leading SFMC implementations.
• Understanding of how SFMC integrates with other platforms e.g., SFDC, Salesforce CRM, CRM, others.
• Expertise and Experience in SQL (Oracle / SQL Server / PostgreSQL)
• API Integrations SOAP, REST
• Strong Communication Skills
• Problem Solving and Result Orientation
• Excellent in Ampscript HTML, CSS

Soft Skills:

• Engage with client to derive requirements and consult client on best practices
• Inspire and train client on the digital transformation and capabilities of the Salesforce CRM/Marketing Cloud/Data Cloud eco-system.
• Cooperate with client marketing managers on daily bases to support adoption
• Provides constant consultations and trainings for campaign managers.

Good To Have Skills:

• Experience on other SF platform like SFDC, SF Personalization, architecting, design is preferred
• Presales, RFPs, Experience in solutioning and winning deals on SFMC or similar platforms
• Programming experience (JavaScript / Java / VB / C# / PHP)

Cross Platform Skills:

• Overview of CRM data and understanding of Salesforce CRM platform in general to guide client
• Understanding of Lead Management, Consent Management and Customer 360-view incl. data points for personalization (segmentation, grading, classification, profiling etc.).
• Segment creation in Data Cloud

Key Responsibilities:

• Design and estimate deep technical, custom development solutions that meet customer needs with a strong hands-on experience on Salesforce Marketing Cloud. Demo experience is a plus.
• Design and develop technical artefacts, solution design documents, Functional and Non-Functional Mapping of requirements.
• Scoping of Solutions, Implementation and Managed Services during presales and completing Services Success Document (services proposal to accompany RFP)
• Defining a clients operating model, business process definition and enabling client champions to own program components.
• Identifying risks and creating mitigation plans by performing gap analysis.
• Setting program guardrails and managing program scope and dealing with Change Requests -- scope or project management
• Timeline Management, Project Planning & Tracking Program Progress by workstream
• Lead technical design sessions; architect and document technical solutions aligned with client business objectives; identify gaps between client's current and desired end states. Convert the business use cases to technical specifications on multiple adobe solutions.
• Leading a diverse, cross-functional project team and clearly communicating goals, roles, responsibilities, and desired outcomes to your project teams and partners.
• Handling the client relationships, including all client communications with the clients Business owners and IT leaders
• Leading project scope for managed services, budget, and resource allocation to ensure a profitable, and executing managed services.

Educational Qualifications:

• Bachelors degree or higher in engineering

Certifications:

• Salesforce Marketing Cloud Certifications
• Multi Solution Architect (Nice to Have)