Key Responsibilities :

Revenue generation through different sales channels and Multimedia solutions
Make sales calls and be on ground to ensure client meetings are closed
Prepare client proposals & presentations
Plan weekly sales cycle by doing account mining of the allocated accounts through client meetings accordingly
Prepare sales related reports including daily call reports, weekly reports, sales projection report, monthly sales plan etc. and ensure adherence of such processes
Maintain strong relationships with clients and agencies in the persons portfolio

Market Information

Conduct competition tracking and monitor on frequent basis
Understand detailed client spends at a brand level and then develop Go to Market approach
To look at broader perspective, think through ideas and create solutions for clients via upselling & cross selling of various properties
Media tracking to generate prospects
Provide written brief to programming for the spot / commercial based on inputs from client / agency
Ensure that ROs and TOs are appropriately generated and the spots are scheduled accordingly (through the sales coordinator and scheduler)
Ensure pricing is maintained as per stipulated target
Work to bring the core brand creative to life by designing a multimedia solutions interactive campaigns for clients including On ground, Digital, Content, Media and PR
Follow up and ensure that monies are collected on time including sending appropriate reminders to clients and agencies for payment

People Management

Monitor, coach and mentor team members in closing large value sales closures by meeting & building relationships with decision makers of key accounts
Conceptualise and implement monetizable opportunities and motivate the team to sell the idea
Identify right talent and invest time in developing them by frequent feedback on their performance

Skills Required :

Personal Attributes :

Team Lead Radio Sales