Team Lead

Role: Team Lead / Area Sales Team Lead (Field)

Reporting to: Area Sales Manager / Zonal Head

Team: GT Sales Executives (E-category acquisition + order-taking)

Territory: South Delhi

Own revenue and distribution in the assigned territory by managing a GT team to convert/activate small outlets and ensure repeat ordering + availability.

• Build and execute the beat plan for the territory; assign routes, outlet lists, and daily targets.
• Drive new outlet conversions , first-order activation, repeat orders, and outlet retention.
• Coach on pitch, objection handling, pricing/schemes, and competitor switching.
• Run daily check-ins + weekly reviews: productivity, conversion funnel, and order quality.
• Maintain discipline: attendance, reporting, outlet coverage, and target adherence.

• Ensure availability of key SKUs across GT stores; prevent stock-outs and dead stock.
• Coordinate with distributor for dispatch, returns, and claims.
• Track competitor moves (pricing, schemes, visibility) and recommend counter-actions.
• Ensure basic in-market visibility (where relevant): counter-top placement, danglers, menu inclusion (HoReCa), etc.

• Daily reporting on: outlet coverage, new adds, orders, secondary sales, closures.
• Maintain clean data: outlet master, customer terms, outstanding/collections.
• Forecast weekly demand for smoother supply planning.

• Productive calls/day and outlet coverage % (route adherence)
• New E-category outlet conversions (weekly/monthly)
• Activation rate: % new outlets placing first order
• Repeat rate: % outlets reordering within 15/30 days
• Net sales from GT (monthly) + AOV / strike rate
• Availability: key SKU presence + stock-out rate

• Collections / outstanding control and credit compliance
• Gross margin protection (discounting within policy)

• 38 years field sales experience in FMCG / beverages / snacks / impulse categories (GT + some B2B exposure preferred)
• Proven experience managing a field team (at least 5+ people) OR strong senior sales exec ready to step up
• Strong territory planning, negotiation, distributor coordination, and execution discipline
• Comfortable working on feet, in-market 6 days/week; high follow-up intensity
• Local area knowledge, language fluency, and ability to build rapport with shopkeepers
• Two-wheeler + license; smartphone; basic Excel/CRM comfort

• Territory mapped + beat plan running
• GT team hitting minimum coverage + conversion funnel

Clean reporting + supply coordination stabilized

If you're Interested please share your CV at or

Fill the form -