Team Lead, Mergers and Acquisitions

Team Lead, Marketing Systems, Post-Merger Integrations

Cvent is a fast-growing tech company that provides industry-leading software to over 300,000 event professionals and hoteliers worldwide. For more than twenty years, Cvent has been at the forefront of transforming the meetings and events industry, which boosts the global GDP by over $1.5 trillion and impacts nearly 26 million jobs.

Overview:

Cvents Global Demand Center (GDC) seeks an organized and strategic marketing professional to join our team as Team Lead, Marketing Systems, Post-Merger Integrations. This role will help lead marketing workstreams for merger and acquisition (M&A) activities, focusing on transitioning automation platforms, migrating software from acquired vendors, and optimizing systems for operational efficiency.

Attention to detail, flexibility, and the ability to understand the "big picture" are crucial for success in this role. The Team Lead will ensure successful integration, paving the way for marketing growth while minimizing disruptions. This role is key to achieving streamlined operations, reduced downtime, and faster synergy realization, ultimately contributing to Cvents strategic growth objectives.

What You Will Be Doing:

1. Marketing Operational Migrations:

• Lead discovery of acquired companies Martech, data, and processes to identify overlap and risks.
• Oversee transition of marketing automation platforms and connected tools into Cvents core stack.
• Drive tool rationalization by deprecating redundant systems and standardizing on preferred platforms.

1. Vendor and Budget Management:

• Manage vendor renewals, contracts, and cancellations, ensuring alignment with company standards and negotiating terms as necessary.
• Develop and manage budgets for M&A integration projects, ensuring all activities are executed within the allocated budget.

1. Project Management:

• Manage marketing M&A playbooks for diligence, post-close, and other stages of the integration process.
• Maintain strong governance over the scope of migration workloads and responsibilities, in partnership with other M&A leads.

1. Transitioning Platforms:

• Oversee the transition of marketing automation platforms and the alignment of other systems and processes between acquired companies and Cvent.
• Support automation efforts to ensure seamless communication and integration across all acquired entities.

1. Change Management:

• Communicate changes effectively to all stakeholders and provide support to help them adapt to new systems and processes.
• Monitor and report on risk factors throughout the integration process.

1. Cross Departmental Partnership:

• Collaborate with departments like IT, Project Management Office, Sales, and Customer Success to ensure comprehensive M&A strategies.
• Ensure all data privacy and compliance standards are maintained during integrations.

1. Tracking and Reporting:

• Define and track KPIs for transition success (timelines, costs, adoption, tool reduction).
• Report on progress and outcomes to leadership.
• Identify ongoing optimization opportunities across vendors, platforms, and processes.

What You Need for This Position:

• 7+ years of experience in marketing operations, automation, technology, PMO, or a related role.
• At least 3 years in a project management role dealing with M&A.
• Proficiency in marketing systems and marketing automation platforms (e.g., Marketo, HubSpot), data migration, and system integrations.
• Strong expertise in leading cross-functional projects and managing complex integrations.
• Proven ability to evaluate and manage vendors: contracts, renewals, terminations
• Demonstrated project management experience: the ability to work with multiple stakeholders to finalize requirements, create project plans, host presentations, establish, communicate, and meet agreed-upon deadlines.
• Self-motivated and able to thrive in a fast-paced environment, working independently and within teams.
• Excellent communication, strategic thinking, and vendor management skills.

The Following Would Offer a Strong Advantage:

Familiarity with Zapier and other automation tools is a plus.