Team Lead - Marketing Automation - Marketo

Cvent is a leading meetings, events and hospitality technology provider with more than 4,800 employ-ees and nearly 22,000 customers worldwide. Founded in 1999, the company delivers a comprehensive event marketing and management platform for event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business.

The DNA of Cvent is our people, and our culture has an emphasis on fostering intrapreneurship --a system that encourages Cventers to think and act like individual entrepreneurs and empowers them to act, embrace risk, and make decisions as if they had founded the company themselves. We foster an environment that promotes agility, which means we dont have the luxury to wait for perfection. At Cvent, we value the diverse perspectives that each individual brings. Whether working with a team of colleagues or with clients, we ensure that we foster a culture that celebrates differences and builds shared connections.

About the role:

We are seeking a Marketing Automation Team Lead to operationalize our Marketo instance by lever-aging templates and industry best practices. The successful candidate will be responsible for rolling out processes and establishing service level agreements (SLAs) to ensure that Marketing Operations (Marketing Ops) effectively partners with and supports individuals and teams across the organization. Key responsibilities will include delivering updated marketing performance dashboards that feature key funnel performance indicators (KPIs) and channel performance metrics. Additionally, the role involves increasing marketing automation platform (MAP) adoption and maturity through com-prehensive documentation, education, and training for both the marketing and sales teams. This po-sition will play a crucial role in enhancing our ability to track and measure program performance across all channels, ensuring seamless synchronization and improved overall efficiency.

What you will be doing:

Collaborate with product and marketing teams to execute programs, test and optimization of core programs that fuel demand generation and retention

Administer Marketo instance, partnering with marketing, revenue operations, finance and sales to align on process, establish documentation, and ensure operational efficiency that will enable Splash for global scale and maximum efficiency.

Deliver effective change management and communications for technology implementation, data policy, and process re-engineering within marketing

Drive standard cadence of operational meetings to share insights on marketing perfor-mance, maintain alignment, transparency, and accountability across a variety of key busi-ness priorities and stakeholders

Continuously work to simplify systems and processes, avoiding customization bloat and over-engineered processes while creating and maintaining documentation

Monitor and maintain data quality within the marketing database, ensuring accuracy and minimizing bad or incomplete data

Partner with core marketing and sales team to refine and improve Demand Waterfall pro-cesses and metrics using data insights and feedback (e.g. lead scoring, service-level agree-ments, workflows, lead sourced/influenced ratios)

Collaborate with the product, content, and demand generation teams to optimize systems and create processes that will help drive strategies and solutions for improving campaign performance

Build and maintain standardized business dashboards, providing insights and focus across key revenue engine performance indicators related to programs,reach, conversion, velocity, value, and return on marketing activities and investments

What you will need for this role:

5+ years in B2B marketing

Proven deep understanding of marketing technology, including acting as Marketo for 3+ years

Experience working with a broader team to deploy and execute Marketo programs required.

Experience with lead scoring and lead flow required

Experience with attribution, lifecycle processing, and building nurture streams in Marketo

Recent Marketo certifications strongly preferred

Experience with Salesforce & Tableau preferred

Demonstrated experience designing an innovative marketing technology stack

Experience owning and developing marketing dashboards, taking action based on it, and ex-plaining takeaways (including corrective action)

Candidate Qualities/Competencies

A self-starter - you have an entrepreneurial spirit and the ability to work independently

Strong team player and a partner at heart - loves collaborating and avoids silo work behavior

Proven ability to pick up new technical skills quickly

Ability to solve problems, multi-task and meet deadlines

Excellence in verbal and written communication

Youre an advocate for research and best practices

Fluent in strategy, tactics, metrics, and best practices for marketing processes and technol-ogy

Eagle eye for the details - both accuracy and quality

A champion for data - you possess strong analytical skills and geek out on telling data-driven stories.

Ability to manage multiple projects at the same time in a fast-paced environment.

Strong presentation skills and experience with G-Suite and analytics software (Tableau preferred).

Technically capable, excellent communicator, and a desire to improve processes.