Team Lead Copywriter

About SRV Media

SRV Media is a performance-driven digital marketing agency working with fast-scaling brands across industries. We blend creativity, data, and platform-first thinking to build campaigns that convert not just look good.

Role Overview

Were looking for a Team Lead Copywriter who can think conceptually, write sharply, and lead a team of writers across multiple brands and formats. This role is for someone who understands how copy drives performance , not just awareness.

Youll own the creative quality, tone, and consistency across accounts while mentoring junior writers and collaborating closely with design, strategy, and performance teams.

Key Responsibilities

Creative & Strategy

• Lead copy development across performance ads, brand campaigns, social media, landing pages, websites, and emailers
• Translate brand strategy and business goals into compelling, conversion-focused copy
• Ensure platform-native writing (Meta, Google, LinkedIn, YouTube, etc.)
• Maintain brand voice consistency across all touchpoints

Team Leadership

• Manage, mentor, and review work of junior and mid-level copywriters
• Set writing benchmarks, frameworks, and quality standards
• Allocate work, manage timelines, and ensure on-time delivery
• Conduct regular feedback sessions and skill development reviews

Collaboration

• Work closely with designers, performance marketers, and account managers
• Participate in campaign ideation, pitches, and client presentations
• Interpret data insights and optimize copy based on performance metrics

Required Skills & Experience

• 58 years of copywriting experience in a digital/creative agency
• Proven experience leading or mentoring a writing team
• Strong portfolio covering performance ads, brand copy, and long-form content
• Deep understanding of digital platforms and audience psychology
• Ability to write both sharp performance copy and strong brand narratives
• Excellent communication, presentation, and stakeholder management skills

Good to Have

• Experience working with D2C, tech, or high-growth brands
• Understanding of CRO, funnels, and ad performance metrics
• Exposure to AI-assisted writing tools (without losing human tone)