Tagging QA Analyst
Novartis
0 - 3 years
Hyderabad
Posted: 21/05/2025
Job Description
Summary
About the Role
Key Responsibilities:
•Work closely with the analytics and marketing teams to provide insights derived from web tagging.
•Work on Web tagging implementation
•Implement and manage web analytics tools such as Google Analytics, Adobe Analytics, and other relevant platforms.
•Develop and maintain a robust tagging strategy using tools like Google Tag • Manager, Adobe Launch, or Tealium.
•Ensure the precise setup and configuration of analytics to capture essential data points.
•Utilize advanced analytics techniques such as attribution modeling, predictive analytics, and customer lifetime value analysis.
•Design and execute A/B and multivariate testing to optimize website elements and marketing campaigns.
•Stay current with the latest trends, tools, and techniques in digital analytics and data science.
Essential Requirement:
•Minimum 3 years in web analytics, tag management, and quality analysis, with proficiency in Google Tag Manager and other TMS tools.
•Strong understanding of web analytics methodologies, tools, and best practices, including proficiency with Google Analytics, Adobe Analytics, and similar platforms.
•Solid knowledge of HTML, CSS, JavaScript, and other web development languages and frameworks is a plus.
•Experience in conducting tag audits and troubleshooting tag issues to ensure data accuracy and integrity.
•Excellent attention to detail and organizational skills with a focus on accuracy and quality.
•Experience with tag auditing tools such as Google Tag Assistant or Observe Point is highly desirable.
Desired Requirement:
•Certifications in relevant areas such as Google Analytics Individual Qualification (IQ) and proficiency in Google Tag Manager
•Proficient in using project management software and analytics tools (e.g., JIRA).
Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture
Join our Novartis Network: Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up: https://talentnetwork.novartis.com/network
Benefits and Rewards: Read our handbook to learn about all the ways we’ll help you thrive personally and professionally: https://www.novartis.com/careers/benefits-rewards
About Company
Novartis is a leading global healthcare company headquartered in Basel, Switzerland. It specializes in the research, development, manufacturing, and marketing of innovative pharmaceuticals. Formed in 1996 through the merger of Ciba-Geigy and Sandoz, Novartis focuses on areas such as oncology, neuroscience, immunology, cardiovascular diseases, and gene therapies.With a strong commitment to scientific innovation, Novartis invests heavily in R&D and collaborates with biotech companies and academic institutions worldwide. The company operates in over 140 countries and serves millions of patients globally. Novartis is also known for its efforts in access to medicine, using programs like Novartis Access and Novartis Foundation to support underserved populations.
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