Tagging Manager
Novartis
5 - 8 years
Hyderabad
Posted: 21/05/2025
Job Description
Summary
About the Role
Key Responsibilities:
•Work closely with the analytics and marketing teams to provide insights derived from web tagging.
•Work on Web tagging implementation
•Implement and manage web analytics tools such as Google Analytics, Adobe Analytics, and other relevant platforms.
•Develop and maintain a robust tagging strategy using tools like Google Tag • Manager, Adobe Launch, or Tealium.
•Ensure the precise setup and configuration of analytics to capture essential data points.
•Utilize advanced analytics techniques such as attribution modeling, predictive analytics, and customer lifetime value analysis.
•Design and execute A/B and multivariate testing to optimize website elements and marketing campaigns.
•Stay current with the latest trends, tools, and techniques in digital analytics and data science.
Essential Requirement:
•Minimum of 5 - 8 years of experience in web analytics and web tagging implementation, with a focus on large-scale or enterprise-level websites.
•Strong expertise in implementing tagging using tag management systems (TMS) like Google Tag Manager or Tealium.
•Proficient in JavaScript, HTML, CSS, and other web technologies.
•Familiarity with web analytics tools such as Google Analytics, Adobe Analytics, or similar platforms.
•Excellent analytical and problem-solving skills, with keen attention to detail.
•Strong communication and collaboration skills to work effectively with cross-functional teams.
•Demonstrated ability to conduct code audits, testing, and data validation to ensure data accuracy and quality.
Desired Requirement :
•Google Analytics / GTM certification preferred
•Data Analytics certification preferred
Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture
Join our Novartis Network: Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up: https://talentnetwork.novartis.com/network
Benefits and Rewards: Read our handbook to learn about all the ways we’ll help you thrive personally and professionally: https://www.novartis.com/careers/benefits-rewards
About Company
Novartis is a leading global healthcare company headquartered in Basel, Switzerland. It specializes in the research, development, manufacturing, and marketing of innovative pharmaceuticals. Formed in 1996 through the merger of Ciba-Geigy and Sandoz, Novartis focuses on areas such as oncology, neuroscience, immunology, cardiovascular diseases, and gene therapies.With a strong commitment to scientific innovation, Novartis invests heavily in R&D and collaborates with biotech companies and academic institutions worldwide. The company operates in over 140 countries and serves millions of patients globally. Novartis is also known for its efforts in access to medicine, using programs like Novartis Access and Novartis Foundation to support underserved populations.
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