Subscription Revenue & Monetization Manager

Key Responsibilities

• Own and deliver subscription revenue targets for Moneycontrol Pro and Super Pro, ensuring consistent month-on-month and annual growth.
• Develop and execute the end-to-end subscription strategy , including acquisition, pricing, packaging, upsell/cross-sell, and new revenue lines to expand the subscription P&L.
• Identify and build new innovative revenue lines by leveraging new product features, content formats, partnerships, B2B deals and identify and execute new monetization models.
• Collaborate closely with Product, Growth, Marketing and Technology teams to plan, optimize, and scale marketing and product-led acquisition funnels.
• Drive performance marketing and lifecycle marketing , including segmentation, onboarding journeys, win-back flows, upgrade nudges, and personalized communication.
• Monitor subscription metrics deeply conversion rates, churn, retention rate, plan cohorts specific plan, acquisition costsand take data-driven decisions to improve subscriber base and drive subscription P&L.
• Lead retention strategy for Pro and Super Pro , focusing on improving customer stickiness through differentiated content, engagement initiatives, and personalized experiences.
• Plan and execute online and offline events , webinars, masterclasses, and expert sessions aimed at acquisition, retention, and incremental revenue generation.
• Stay ahead of industry shifts , understanding evolving consumer behavior, subscription trends, and competitive landscape to adapt strategy proactively.
• Create pricing and promotional strategies backed by data and experimentation to maximize LTV and reduce churn without diluting brand value.
• Own end-to-end subscriber experience , ensuring friction-free onboarding, renewals, payments, and customer support processes.
• Work with Analytics and Finance teams to track P&L performance, forecast growth, and report business insights to leadership

Key Skills

• 5+ years of experience in subscription businesses, digital revenue management, growth roles, or related domains.
• Strong understanding of subscription metrics such as CAC, LTV, churn, ARPU, conversion funnels, and cohort analysis.
• Proven experience in driving revenue growth through acquisition, retention, upsell, and pricing strategies.
• Ability to conceptualize and execute revenue-generating initiatives , including events, partnerships, and product-led monetization.
• Hands-on experience with performance marketing, CRM, and lifecycle management tools
• Data-driven decision making , with strong analytical and problem-solving skills; ability to translate insights into actionable strategies.
• Experience working cross-functionally with Product, Marketing, Editorial, Technology, and Analytics teams.
• Strong stakeholder management and communication skills , with experience presenting to senior leadership.
• Comfortable working in fast-paced, target-driven environments and managing end-to-end ownership of revenue goals.
• Exposure to pricing, packaging, experimentation (A/B testing) and understanding consumer behavior trends.
• Demonstrated ability to scale subscription or digital businesses , preferably in media, fintech, or consumer tech.