Strategy Manager

Key Responsibilities

Strategic Planning

• Develop comprehensive media strategies aligned with client business objectives, brand positioning, and target audience insights
• Translate marketing goals into effective media approaches across digital, TV, and emerging platforms
• Identify growth opportunities through audience, category, and competitive analysis

Consumer & Market Insights

• Leverage tools such as BARC, IRS, Comscore, SimilarWeb, Google Analytics, and platform insights to inform strategy
• Analyze consumer journeys, media consumption habits, and category trends to recommend optimal media mix
• Conduct competitive benchmarking and derive actionable recommendations

Integrated Media Approach

• Collaborate with digital, investment, performance, content, and partnerships teams to deliver integrated media solutions
• Ensure strategies are future-ready, leveraging innovation, data, and technology

Client Management

• Present media strategies and recommendations to clients with clarity and strategic rationale
• Act as a strategic partner to clients, contributing to business planning and growth conversations
• Support annual planning, campaign strategy, and periodic reviews

Performance & Optimization

• Monitor campaign performance and recommend optimization strategies
• Measure effectiveness against KPIs such as reach, frequency, engagement, and business outcomes

Required Skills & Experience

• 48 years of experience in media strategy, media planning, or integrated planning (agency experience preferred)
• Strong understanding of digital and offline media channels
• Experience working with media tools such as BARC, TGI, IRS, Comscore, Google Analytics, etc.
• Strong analytical, storytelling, and presentation skills
• Ability to translate data into actionable strategic insights
• Excellent stakeholder management and communication skills