Strategic and partnership alliance

Key Responsibilities:

• Identify, onboard, and manage brands and advertisers.
• Negotiate deals and pricing models to achieve maximum margins.
• Maintain strong relationships with key partners to ensure consistent campaign delivery.
• Track campaign performance through analytics tools and internal dashboards.
• Provide insights and data-driven recommendations to improve conversion rates.
• Handle daily pacing, lead validation, and fraud monitoring.
• Collaborate with the creative, tech, and operations teams to ensure campaign readiness.
• Coordinate with clients to understand goals, share reports, and manage expectations.
• Identify new business opportunities in CPL/CPA/CPS models across industries.
• Forecast revenue, manage budgets, and ensure consistent profitability.

Key Skills & Competencies:

• Strong understanding of CPL/CPA/CPS and CPI marketing models.
• Proficiency in affiliate networks and tracking tools (e.g., HasOffers, Affise, Trackier).
• Has relevant experience in brand and agency onboarding
• Knowledge of lead generation, conversion funnels, and ad fraud detection.
• Team management and client handling experience.

Qualifications:

• Bachelors degree in marketing, business, or related field.
• 38 years of experience in strategic alliance / performance marketing / affiliate
• marketing (CPL/CPS/CPA).
• Proven record of managing budgets and achieving performance targets.
• Has experience of brand onboarding from different industries such as fintech, BFSI, real estate, automobiles, fashion, lifestyle, health, insurance, etc.