Store Sales Manager

Job Description (JD)

Position: Store Sales Manager

Location: Gurgaon DLF Phase 1

Package: 3.5-4.8 LPA

Department: Retail Sales

Reporting To: Area / Regional Sales Manager

Role Objective:

The Store Sales Manager is responsible for driving store sales performance, achieving business targets, managing day-to-day store operations, leading the store team, and ensuring an excellent customer experience, in line with brand standards and company goals.

Key Responsibilities:

1. Sales & Business Performance

• Achieve and exceed monthly, quarterly, and annual sales targets
• Drive category-wise and product-wise sales performance
• Improve key metrics such as Conversion Rate, Average Bill Value (ABV), and Footfall Productivity
• Plan and execute in-store promotions and sales initiatives
• Analyze daily, weekly, and monthly sales reports and take corrective actions

2. Store Operations Management

• Ensure smooth store opening and closing as per SOPs
• Manage inventory planning, stock availability, and timely replenishment
• Control stock aging, shrinkage, and pilferage
• Maintain Visual Merchandising (VM) as per brand guidelines
• Ensure billing accuracy and smooth functioning of POS systems

3. Team Management & Leadership

• Recruit, train, and onboard store sales staff
• Allocate daily targets and responsibilities to team members
• Motivate and guide the team to achieve individual and store targets
• Conduct regular product and sales training sessions
• Manage staff attendance, rosters, performance, and discipline

4. Customer Experience Management

• Deliver superior customer service and build long-term customer relationships
• Handle customer complaints and escalations efficiently
• Ensure high customer satisfaction and repeat business
• Collect customer feedback and implement service improvement actions

5. Local Marketing & Business Development

• Plan and execute local marketing activities (events, society tie-ups, partnerships)
• Track competitor activity and market trends
• Suggest initiatives to increase walk-ins and brand visibility

6. Reporting & Compliance

• Ensure compliance with company policies, processes, and SOPs
• Prepare and submit sales, inventory, and expense reports on time
• Support audits and maintain proper documentation
• Key Performance Indicators (KPIs):
• Sales Target Achievement (%)
• Store Revenue & Profitability
• Conversion Rate & Average Bill Value (ABV)
• Inventory Accuracy & Stock Turnover
• Customer Satisfaction Score
• Team Productivity & Attrition

Qualifications & Skills:

Graduate (MBA in Retail / Sales preferred)

47 years of retail sales experience (Baby care / Apparel / Lifestyle preferred)

Strong leadership and people management skills

Excellent

communication skills (English & Hindi)

Target-driven and result-oriented approach

Proficiency in MS Excel and POS systems

Compensation & Benefits:

• Competitive salary with performance-based incentives
• Growth opportunities within the organization
• Professional and dynamic retail work environment