Store Lifecycle Manager

Role: Store Lifecycle Manager - Cult Store EBO

YOE: 3-5 years

Role Overview

The Store Lifecycle Manager ensures EBO stores maintain peak performance in

steady-state operations, consistently hitting monthly/quarterly targets, productivity and

CX targets. This role drives daily activity tracking, builds comprehensive store health

dashboards, identifies performance gaps through data, people and customer insights

and executes them into targeted interventions across operations, merchandising,

staffing and customer experience.

Key Responsibilities

Own daily/weekly/monthly store performance tracking and reporting, ensuring

target achievement on sales, productivity and customer metrics.

Build and maintain a store health dashboard covering key KPIs, conduct weekly

deep dives and flag risks.

Conduct structured store visits, audit SOP adherence, VM execution, customer

journey and staff execution; create actionable store improvement plans.

Partner with merchandising teams to optimize assortment, pricing and

promotional execution based on store-specific sell-through and feedback.

Collaborate with HR/Training to address staffing gaps, improve staff productivity,

service quality and retention through coaching and interventions.

Drive customer-led initiatives analyze NPS feedback, mystery shop results and

CRM data to execute store-level CX improvements and loyalty programs.

Manage store P&L elements including shrink control, expense management,

local marketing ROI and inventory health (fill rate, stock cover, size breaks).

Create standardized operating rhythm daily huddles, weekly, monthly business

reviews to embed accountability and continuous improvement across stores.

Feed store learnings and best practices back to central teams to improve

assortment, SOPs, training content and tech tools.

Key KPIs for this role

Sales and productivity

Traffic & conversion metrics

Inventory & Operations Health

People & Process

Store health

Candidate Profile

35 years in fashion/sports/lifestyle retail/e-commerce with experience of

managing of store/e-commerce operations

Education: Bachelors degree required (Masters degree optional)

Strong analytical skills with proven ability to use data (Excel/PowerBI) to

diagnose store performance issues and drive interventions

Strong grip on retail metrics and comfort with data-driven decisions.

Hands-on store operations experience comfortable doing store walks, coaching

store teams, validating data on-ground

Excellent stakeholder management to work with Category, Merchandising, HR,

Marketing and store teams without direct authority

High ownership mindset with bias for action; thrives in fast-paced, target-driven

environments

What We Offer

High-impact role owning P&L performance

High-visibility role with opportunity to build scalable store excellence frameworks

Dynamic culture combining consumer brand energy with tech-led execution and

performance accountability