State Trader

Key Skills & Qualifications:

• Educational Qualification:

  • Graduate in any discipline; MBA in Sales/Marketing preferred.

• Experience:

  • 3-5 years of experience in FMCG sales, particularly in distribution and trade management.

  • Proven track record of achieving sales targets and managing distributor relationships.

• Skills:

  • Strong understanding of the FMCG sector and distribution channels in Assam and the northeastern market.

  • Excellent negotiation, communication, and interpersonal skills.

  • Strong analytical and problem-solving abilities.

  • Ability to work independently with minimal supervision and manage multiple stakeholders.

• Technical Skills:

  • Proficient in Microsoft Office (Excel, PowerPoint, Word) and CRM software.

• Personal Traits:

  • Result-oriented with a customer-centric approach.

  • Self-motivated and able to handle pressure in a fast-paced environment.

  • A team player with leadership potential.

Key Responsibilities:

• Distribution Management:

  • Identify and onboard new distributors and traders to enhance the brand presence in the state.

  • Build and maintain strong relationships with existing distributors, ensuring that stock levels are maintained, and the supply chain runs smoothly.

  • Monitor and ensure effective distribution in all major cities and rural markets across Assam.

• Sales Target Achievement:

  • Responsible for achieving sales targets set for the state, including volume and revenue growth.

  • Implement strategies to increase market penetration and drive product availability at key retail locations.

  • Regularly track sales performance, identify growth opportunities, and address challenges with the Regional/Area Sales Manager.

• Market Analysis & Reporting:

  • Analyze market trends, competitor activities, and consumer behavior to inform sales strategies.

  • Prepare and share regular reports on sales performance, competitor activities, and potential business opportunities.

• Inventory & Supply Chain Management:

  • Coordinate with the supply chain team to ensure stock availability and timely delivery to distributors.

  • Monitor and control stock levels to prevent both overstocking and stockouts at distributor points.

• Promotions & Marketing Support:

  • Collaborate with the marketing team to implement local marketing and promotional activities in the state.

  • Ensure that product launches, promotions, and campaigns are executed efficiently in the region.

• Team Coordination:

  • Work closely with sales, marketing, and distribution teams to ensure alignment of goals and smooth operations.

  • Train and support the sales team in the region on product knowledge and sales techniques.