Sr.Manager/Div Manager-Digital Marketing

The ideal candidate will expand the company's brand presence by finding the target audience to distribute marketing content to. You will create and implement the marketing strategy using both online methods to gain new customers.

Responsibilities

Own Digital Performance & Lead Generation for All Brands

Lead the Digital Strategy for Each Brand

SEO Ownership (Technical + Content + Local SEO)

Landing Page & CRO (Conversion Rate Optimisation)

Data, Tracking & Attribution

Experimentation & Digital Innovation DIGITAL MANAGER

Weekly, Monthly & Quarterly Performance Reporting

Partner with Brand Managers, Copy Team & CMEs

Own Digital Budget Efficiency

Build Digital Capability & Guardrails

KRA: 1. Deliver required digital MQL at target CAC 2. Improve digital effectiveness (CTR, CVR, lead quality) 3. Strengthen digital foundations (SEO, tracking, attribution, website performance)