Sr.Brand Manager (FMCG)

This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency.

The goal is to increase sales and profitability of milk & milk products business by focusing on marketing and innovation. Building portfolio with sub brands catering to the consumer needs, focused marketing campaigns to drive category sales and launching new products .

Must have experience in FMCG/Food industry.

Responsibilities

• Brand positioning and consumer insights
• Develop and execute 360 degree marketing plans
• Translate brand elements into plans and go-to-market strategies.
• Monitor market trends, research consumer markets, and competitor activities

Qualifications

• Post Graduate or equivalent in Marketing from premium institutes
• 8-10 years' brand management or marketing experience in FMCG is must