Sr. Marketing Manager for Oracle Practice, Apps & Data

Position Description

Wipro’s Apps & Data Service Line provides clients across industries best-in-class technologies at scale to achieve positive business outcomes. We are looking for a senior marketing manager to support our Oracle practice in our Apps & Data service line. It’s an opportunity to bring your experience, and help our clients to underpin their transformation, create new business models and deliver value across customer journey leveraging Oracle tech stack.
 

The manager will be responsible for creating quality content, building awareness, knowledge and consideration of Wipro in this space, with clients, prospects, analysts, employees and other stakeholders. Success will be measured by the ability to execute initiatives agreed upon, which will establish Wipro as a market leader.  

R͏esponsibilities:

This position is specifically responsible for the following:

1. Establish Wipro as a leader in the Oracle space, improving brand perception, drive demand across target customers, media, ecosystem partners, analysts, and more 
2. Design, develop, and execute an integrated marketing plan aligned to business goals  
3. Work with the business to develop thought leadership, case studies, videos, solution collaterals, press releases, internal communications and other types of content that support planned campaigns as well as ongoing needs 
4. Identify, develop and execute events, both virtual and in-person, aligned to the marketing plan 
5. Oversee participation in analyst and advisor reports, working with Wipro’s analyst relations team as well as the business 
6. Work collaboratively as a team player with marketing and business colleagues
7. Craft compelling campaign programs that align with strategic priorities, and ensuring the brand's digital presence is optimized for engagement and lead generation.
8. Responsible for managing the lead generation process, maintaining financial diligence in marketing activities, and executing global campaigns that resonate with target audiences.

͏Requirements:

The successful candidate possesses the following: 

1. 10+ years of integrated marketing experience.
2. Strong preference for experience in partner marketing and relationship management.
3. Ability to build strategic perspective, influence, and ability to execute accordingly.
4. High impact business communication skills.
5. Thorough understanding of content-led brand development principles, partner marketing frameworks, techniques, and best practices.
6. Ability to narrate interesting and relevant stories that stand out from the norm and our competitors, while retaining the core solution value proposition 

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