Responsibilities

The Offerings Enablement GTM Manager will work closely with practice, Service Line, sales, and enablement team to help drive the Go to market for offerings. They will own the strategic and operational duties associated with business content readiness and establish governance mechanisms to improve the overall offerings enablement ecosystem.

Work closely with the practice and service line teams to understand their offerings priorities, go to market messaging

Drive embedment of offerings across units and new accounts/regions, supporting demand generation initiatives

Craft go to market messaging to help with embedment of the offerings with the sales team

Analyze whitespaces and determine Gs right to play; craft value messaging for offerings, customizing it to units, regions, etc.

Work with practice team to develop a offerings enablement/GTM strategy shortlisting offerings based on industry trends, account trends, etc.

Work on developing processes to proactively identify themes for internal offerings campaigns as well as multiple sales motion backed by trends, research, etc.

Understand Gs right to play and value articulation

Driving value messaging by client personas and helping with driving GTM and revenue for sales

Orchestrate offerings enablement sessions, focused on client value stories, GTM messaging

Helping drive tech and AI initiatives to create tools/methodologies and automation to drive the GTM of offerings efficiently