Sr. Project Manager
Dentsu
2 - 3 years
Mumbai
Posted: 11/05/2025
Job Description
Job Description:
Profile Description:
This person will serve as single point for client and for the team and leads (directly/oversees) all aspects of data collection and field management, including sample and quota design, deployment plans, field work monitoring, managing field related issues, and managing panel vendors to meet client’s field objectives.
Minimum of 2-3 years of experience in qualitative research within a market research context, with exposure to qualitative research methods such as Online focus groups, IDIs, exploratory research.
Key Responsibilities:
Project Planning and Execution:
Develop comprehensive project plans outlining objectives, timelines, resources, and deliverables. Coordinate with clients to understand project requirements and ensure alignment with their goals. Lead project kickoff meetings and ensure all team members understand their roles and responsibilities.
Research Design and Methodology:
Design qualitative research methodologies, including focus groups, in-depth interviews, ethnographies, and content analysis. Develop research instruments such as discussion guides, interview protocols, and observation checklists. Ensure ethical standards and compliance with relevant regulations in conducting research. Experience with Reviewing the Screener Questionnaire and sharing inputs/suggestions. Profile grid creation, Field schedule creation, Facility form generation.
Team Management and Collaboration:
Scheduling and assisting the moderator IDI, FGD, Triads etc. Manage and mentor a team of qualitative researchers and support staff. Facilitate regular team meetings to monitor project progress and address any issues.
Data Collection and Analysis:
Oversee the recruitment and screening of study participants. Supervise data collection activities, ensuring accuracy and reliability. Analyze qualitative data using appropriate techniques, identifying key themes, patterns, and insights. Video transcript grid creation for each interviewee.
Reporting and Presentation:
Prepare comprehensive reports and presentations summarizing research findings. Reviewing transcripts to generate insights, Image/Video Tagging, video merging. Present research results to clients and stakeholders, providing actionable recommendations. Ensure all deliverables meet client expectations and project specifications.
Budget and Resource Management:
Develop and manage project budgets, ensuring cost efficiency. Allocate resources effectively to meet project demands. Monitor and report on project financials, making adjustments as necessary.
KSC for this role:
KNOWLEDGE
Qualification:
- Graduate or Masters/Business degree from a tier 1/2 school or university
Certifications
(if any):
- NA
Relevant experience:
- At least 2 - 3 yrs of experience in the market research industry
SKILLS
Technical/Domain:
- Mandatory: MS Office
- Preferred: SPSS Skills
- Moderate knowledge of tools like Discuss.IO, Zoom interviews, Recollective etc.
COMPETENCIES
Behavioral:
- Communication
- Learnability
- Team work
- Result Orientation
- Problem Solving
- Business Acumen
- People Management
Location: Goregaon/ Thane
Unique Circumstances:
Time Zone
Work in client specific time zones (PST, EST, CST).
Location:
DGS India - Mumbai - Thane Ashar IT ParkBrand:
MerkleTime Type:
Full timeContract Type:
PermanentAbout Company
Dentsu is a global advertising and digital marketing agency headquartered in Tokyo, Japan. It is part of the Dentsu Group Inc., one of the largest advertising and communications groups in the world. Dentsu specializes in providing integrated marketing solutions, including digital marketing, media planning, content creation, data analytics, public relations, and customer experience management. The company operates across numerous industries and markets, serving clients with innovative strategies to drive brand growth and engagement. With a strong focus on technology and creativity, Dentsu aims to deliver impactful, data-driven campaigns tailored to modern consumer behavior.
Services you might be interested in
One-Shot Campaign
Reach out to ideal employees in one shot!
The intelligent campaign for reaching out to the ideal audience to whom you can ask for help (guidance or referral).