Sr Marketing Specialist, Gartner Technology Sales

About the role: 

Gartner research and insights help business leaders make more effective decisions every day. Our Global Marketing team strives to understand the needs of the customers and communities we serve and design the most effective programmes to profitably meet those needs. This team accelerates sales activity by attracting, engaging, and converting leaders and their teams through the delivery of compelling Gartner insights and experiences throughout the buyer journey.

We’re looking for a B2B Senior Marketing Specialist to work within the Gartner Global Marketing Team, supporting marketing efforts for aligned sales regions as well as global marketing initiatives. The Senior Marketing Specialist will be a key contributor to the ongoing growth and success of Gartner by supporting the execution of lead generation campaigns for the Global Technology Sales (GTS) Marketing practice with a specific focus on the AI Campaign Initiative.

What you will do:

• Build a strong relationship with sales in Emerging Markets to support and enable pipeline generation and progression.

• Improve research sales teams’ ability to engage with our target audience through effective scripting, sales collateral, and training sessions.

• Create regional demand generation campaigns and respective sales enablement updates.

• Assist with the development and execution of global demand generation campaigns for the AI Initiative.

• Support ongoing SEO initiatives (including optimization) for AI.

• Support optimization efforts for email and third-party campaigns by conducting relevant A/B tests.

• Write content and messaging for campaign briefs, paid search ads, sales enablement, landing pages, nurture emails, newsletters, and social media.

• Collaborate with sales to conduct client interviews and produce content for client success stories.

• Collaborate with Centres of Excellence, Program Managers, and other cross-functional partners to coordinate the execution and delivery of integrated marketing programs.

• Project, manage and track campaign performance; report on success metrics using analytics and BI tools.

• Monitor performance to help inform use/business cases for further lead filtering efforts

• Work cohesively as a key contributor to the global marketing team.

What you will need:

• BS/BA required in Marketing or related field preferred.

• A minimum of 3-5 years of relevant marketing experience in a B2B environment ideally with experience in a service or solutions-oriented businesses or technology

• Proven experience supporting the development of successful integrated marketing or demand generation programs.

• Project management, communication, analytical and interpersonal skills

• Ability to define problems, collect data, establish facts, and draw valid conclusions.

• An entrepreneurial orientation with the ability to apply creative approaches to marketing innovative products.

• Strong analytical and communications skills

• This individual must be adaptable, persuasive, tenacious, and perceptive and be able to execute a well-developed plan. 

• Ability to be flexible and work effectively in collaborative fast-paced, fast-changing environment.

• Proficient with MS Office (Excel and PowerPoint)

• Additional language capabilities would be beneficial.

What you will get:

• Competitive salary, generous paid time off policy and more!

• India: Group Medical Insurance, Parental Leave, Employee Assistance Program (EAP)

• Collaborative, team-oriented culture that embraces diversity

• Professional development and unlimited growth opportunities

#GSSO #LI-MP4

Who are we? 

At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.

Our mission relies on expert analysis and bold ideas to deliver actionable, objective insight, helping enterprise leaders and their teams succeed with their mission-critical priorities.

Since our founding in 1979, we’ve grown to more than 20,000 associates globally who support ~15,000 client enterprises in ~90 countries and territories. We do important, interesting and substantive work that matters. That’s why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.

What makes Gartner a great place to work? 

Our sustained success creates limitless opportunities for you to grow professionally and flourish personally. We have a vast, virtually untapped market potential ahead of us, providing you with an exciting trajectory long into the future. How far you go is driven by your passion and performance.

We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients.

Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.

We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a great place to work.

What do we offer? 

Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers. 

In our hybrid work environment, we provide the flexibility and support for you to thrive — working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.

Ready to grow your career with Gartner? Join us.

The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.

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