Sr. Marketing Manager

Senior Marketing Manager Growth & Demand Generation

Company: vCampusIT

Employment Type: Full-Time

Work Mode: Hybrid / Remote (Mumbai, Austin Tx)

Industry: Technology Services | SaaS | Higher Education IT

About vCampusIT

vCampusIT is a fast-growing technology solutions partner specialising in digital transformation, managed services, cloud platforms, cybersecurity, IT infrastructure, higher-education automation, and enterprise technology services across global markets. We are building cutting-edge solutions and expanding our service ecosystem - and we are looking for a leader who can help shape the future of our IT operations and innovation initiatives.

About the Role

vCampusIT is looking for a Senior Marketing Manager who knows how to build, scale, and optimize revenue-focused marketing engines-not just campaigns.

This role is for someone who understands the full sales funnel end-to-end: from awareness lead capture qualification sales enablement conversion. Youll work closely with sales leadership, and delivery teams to turn strategy into measurable pipeline and revenue impact.

Key Responsibilities

Growth & Funnel Ownership

• Design, build, and optimize end-to-end sales and lead-generation funnels (Inbound + Outbound).
• Own funnel metrics: MQLs, SQLs, CAC, conversion rates, pipeline velocity.
• Continuously test, iterate, and scale channels that drive qualified leads.

Demand Generation

• Execute multi-channel demand programs across:
• LinkedIn (organic + paid)
• Email marketing & automation
• Content-led inbound (case studies, whitepapers, landing pages)
• Performance marketing (where applicable)
• Build ICP-driven campaigns aligned to sales priorities.

Sales Enablement

• Partner closely with sales to:
• Define lead qualification criteria
• Improve handoff from marketing to sales
• Create sales enablement assets (pitch decks, one-pagers, case studies)
• Ensure marketing efforts translate into real conversations, not vanity metrics.

Marketing Operations & Tools

• Set up and manage CRM & marketing automation workflows (HubSpot, Zoho, Salesforce, or similar).
• Implement tracking, attribution, and reporting dashboards.
• Build repeatable, scalable marketing processes.

Brand & Positioning (Secondary but Important)

• Sharpen messaging and positioning for vCampusIT offerings.
• Ensure consistent narrative across website, LinkedIn, outreach, and proposals.
• Support thought leadership initiatives (especially for founders and leadership).

Required Qualifications

• 610+ years of experience in B2B marketing, growth marketing, or demand generation.
• Proven track record of building and scaling sales/lead funnels.
• Strong understanding of:
• B2B buyer journeys
• Lead qualification frameworks
• Conversion optimization
• Hands-on experience with CRM and marketing automation tools.
• Comfortable working in fast-moving, founder-led environments.

Preferred Experience

• Experience in IT services, SaaS, or technology consulting.
• Exposure to US or global B2B markets.
• Experience marketing to enterprise or institutional clients.
• Ability to balance strategy with hands-on execution.
• Experience managing technology for multi-site, hybrid, or global teams.
• Ability to convert strategy into actionable delivery.
• Excellent communication and executive stakeholder management skills.
• Experience working with U.S. Higher Education institutions (especially public or private universities).
• Familiarity with AI, data governance, and digital transformation in academic environments.
• Experience operating in hybrid / distributed campus models.
• Proven ability to translate complex technology concepts for non-technical stakeholders.

What Success Looks Like in This Role

• Predictable, qualified leads flowing into the sales pipeline.
• Clear visibility into funnel performance and ROI.
• Tight alignment between marketing and sales.
• Marketing seen as a revenue driver, not a support function.

Why Join vCampusIT

• Work with premier Higher Education institutions in the U.S.
• Influence long-term digital strategy at the executive level.
• Hybrid work model with strong leadership visibility.
• Opportunity to build scalable, future-ready campus technology ecosystems.
• Competitive leadership-level compensation package.
• Performance-based incentives and growth opportunities.
• Fast-growing global organization with innovation-first culture
• Opportunity to lead transformation from early stages
• Direct influence on business, strategy, and technology roadmap

Personality Traits

• Strategic thinker with strong execution discipline.
• Hands-on, proactive problem solver.
• Leadership maturity with ability to influence and inspire.
• Thrives in fast-paced, growth-stage environment.

What Were Looking For:

Ability to scale teams, improve processes, and drive transformation

If youre an execution-focused technology leader who loves solving enterprise complexity -we want you on our team.

Apply / Refer:careers@vcampusit.com

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