Sr. Marketing Exec/Manager

Role summary

Were hiring a Marketing Executive who keeps the engine running. Youll manage day to day marketing operations, run social media execution, coordinate with internal stakeholders and execute CRM campaigns (email automations, WhatsApp journeys and lead routing). This is an execution heavy role. If youre organised, fast and you like closing loops, youll do well here.

Key Responsibilities:

• End-to-End Campaign Management: Plan, execute, and oversee all aspects of marketing campaigns, including strategy development, content creation, distribution, optimization, and performance analysis.
• Project Management: Independently managing multiple marketing projects, ensuring timely delivery, within budget, and achieving set objectives.
• Marketing Execution: Develop comprehensive marketing plans and strategies that align with the companys business goals, drive user acquisition, enhance customer retention, and contribute to revenue growth through innovative marketing campaigns.
• Content Strategy and Development: Collaborate with the content team to develop compelling content that supports campaign objectives, including blogs, videos, social media posts, landing pages, email campaigns, and more.
• Cross-Functional Collaboration: Work closely with product, design, sales, and customer support teams to ensure cohesive campaign execution and alignment with business objectives.
• Performance Tracking: Monitor and analyze campaign performance metrics using tools like Google Analytics, social media analytics, and other relevant platforms. Provide regular reports and insights.
• Stakeholder Management: Effectively communicate with internal stakeholders, providing updates on campaign progress, performance, and outcomes, and manage expectations accordingly.
• Market Research and Analysis: Conduct market research to identify trends, opportunities, and competitors strategies to inform and refine marketing strategies.

Skills and experience

• 4+ years in marketing
• Strong project management habits: trackers, follow-ups, prioritisation
• Comfort with automation tools and workflows (email + WhatsApp), even if platform differs
• Good writing and communication skills for student-facing messages
• Collaboration and team management
• Analytical thinking for a data driven approach
• Strong attention to detail