Sr. Manager - Marketing

We are looking for an experienced and highly strategic Senior Marketing Manager to lead our marketing initiatives, strengthen brand presence, and drive measurable business growth. The ideal candidate has a strong blend of creative thinking, analytical ability, leadership skills, and hands-on experience across digital and traditional marketing channels.

Key Responsibilities

• Develop and execute comprehensive marketing strategies to achieve brand, acquisition, and revenue goals.
• Lead integrated campaigns across digital, social media, performance marketing, content, events, and partnerships.
• Oversee brand positioning, messaging frameworks, and creative direction for all marketing collateral.
• Conduct market research, consumer insights, and competitive analysis to identify growth opportunities.
• Manage marketing budgets, forecasting, and ROI evaluation to optimize spend effectiveness.
• Work closely with Sales, Product, and Leadership teams to align marketing efforts with business objectives.
• Monitor and report on campaign performance, KPIs, and effectiveness using analytics tools.
• Drive strategic initiatives such as new product launches, brand campaigns, and customer engagement programs.
• Identify and manage external agencies, creative partners, and vendors.

Qualifications & Skills

• Bachelors/Masters degree in Marketing, Business, Communications, or related field.
• 6+ years of proven marketing experience, with at least 2 year in a managerial or leadership role.
• Strong understanding of digital marketing, brand management, and integrated campaign planning.
• Exceptional communication, storytelling, and presentation skills.
• Data-driven mindset with experience using analytics platforms and marketing automation tools.
• Ability to manage multiple projects in a fast-paced, dynamic environment.
• Strong leadership, team management, and cross-functional collaboration capabilities.

Preferred Attributes

• Experience in FMCG, consumer products, tech, retail, or similar fast-moving industries.
• Creative problem-solver with a passion for brand-building and innovation.
• Strategic thinker with hands-on execution ability.