Sr. Manager
Hamilton
4 - 6 years
Mumbai
Posted: 18/06/2025
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Job Description
-Analyzing brand positioning and consumer insights
-Translating brand elements into plans and go-to-market strategies
-Create, execute, and manage marketing campaigns & activations.
-Work with marketing team on multiple brand lead initiatives
-Lead creative development to motivate the target audience to “take action”.
-Measure and report performance of all marketing campaigns, and assess ROI (return on investment) and KPIs
-Establish and maintain brand budgets
-Drive & monitor market trends, consumer research, Insights, competitors’ activities
-Oversee new and ongoing marketing and advertising activities
-Media planning including ATL, Brand assets, Digital, brand ambassador & influencers
-Devise innovative growth strategies
-Align the company around the brand’s direction, choices, and tactics
ESSENTIAL:
•Knowledge of current marketing trends, preferably in consumer markets and with promotional mechanism relevant to different customer groups.
•Should be from FMCD/FMCG/Automotive sector background.
•Demonstrated experience in branding and communication activities.
•Proven experience in digital marketing activities.
DESIRABLE:
•Proven record of brand lead TVC’s along with celebrity endorsements. Brand architecture & brand positioning expert.
TECHNICAL:
•Brand Strategy & Identity
•Marketing Campaigns, Research and Consumer Insights
•Content Marketing
•Marketing Analytics
BEHAVIOURAL:
•Should Have excellent communication skills.
•Be Self-motivated, Passionate and results Oriented.
•Be able to act quickly and decisively.
•Ability for multitasking.
About Company
Hamilton is a global leader in high-end timepieces, known for its innovative designs and precision engineering. The company blends American heritage with Swiss watchmaking expertise to create timeless and reliable watches. Hamilton has a strong presence in aviation and military-themed watches.
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