Sr Manager
Genpact
5 - 10 years
Bengaluru
Posted: 29/11/2024
Job Description
Responsibilities
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Architecture & Implementation: Define and implement scalable and secure AEP CDP architecture.
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Team Leadership: Guide and mentor a team of developers, architects, and analysts.
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Data Integration: Oversee integration of various data sources to create unified customer profiles.
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Customer Identity Management: Manage the identity resolution process for enriched customer insights.
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Stakeholder Collaboration: Work with marketing, analytics, and IT to align AEP with business goals for customer segmentation and personalization.
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Compliance: Ensure compliance with data privacy regulations (GDPR, CCPA).
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Martech Integration: Integrate AEP CDP with other Adobe tools and the marketing technology stack.
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Performance Optimization: Monitor and optimize AEP platform usage.
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Vendor Management: Coordinate with Adobe and other vendors for timely feature and support delivery.
About Company
Genpact is a global professional services firm delivering digital transformation by putting digital and data to work to create competitive advantage.
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