Sr Manager

Genpact

5 - 10 years

Bengaluru

Posted: 29/11/2024

Job Description

Responsibilities

  • Architecture & Implementation: Define and implement scalable and secure AEP CDP architecture.

  • Team Leadership: Guide and mentor a team of developers, architects, and analysts.

  • Data Integration: Oversee integration of various data sources to create unified customer profiles.

  • Customer Identity Management: Manage the identity resolution process for enriched customer insights.

  • Stakeholder Collaboration: Work with marketing, analytics, and IT to align AEP with business goals for customer segmentation and personalization.

  • Compliance: Ensure compliance with data privacy regulations (GDPR, CCPA).

  • Martech Integration: Integrate AEP CDP with other Adobe tools and the marketing technology stack.

  • Performance Optimization: Monitor and optimize AEP platform usage.

  • Vendor Management: Coordinate with Adobe and other vendors for timely feature and support delivery.

About Company

Genpact is a global professional services firm delivering digital transformation by putting digital and data to work to create competitive advantage.

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