Sr. Manager - Digital Marketing

Performance Marketing Manager

Mobile Premier League (MPL) is the world's leading mobile eSports platform that allows users to participate in free as well as paid competitions across 60+ games in multiple categories, including fantasy sports, sports games, puzzle, casual and board games. Founded in 2018, MPL is trusted by over 90 million registered users across India, Europe, and North America.

To learn more about MPL, please visit www.mpl.live.

MPL is looking for a Sr. Performance Marketing Manager for its India business.

Here’s what you will do -

● Devise and implement data-led acquisition strategies for MPL.
● Work extensively on growing new user acquisitions through Google - UAC, Meta - App Install Campaigns, and other relevant performance channels 

● Design and implement incrementality, bidding, audience & creative testing to grow the value of app campaigns

● Identify the target audience and ascertain how best to communicate to that audience.

● Monitor performance and evaluate the effectiveness of campaigns through analysis of web/app

analytics including consumer data and insights, and use this data to tweak current campaigns

and formulate future ones.

● Keeping up-to-date on industry trends, new media buying opportunities and recommendations on

new ways to reach target audience

● Responsibility for planning and budgetary control of all digital marketing campaigns.

What we are looking for -

● Minimum 5-8 years of experience driving growth through digital acquisition channels, especially in the social casino/free to play gaming /real money skill gaming industries
● You have minimum 4 years of hands-on large scale performance campaign management experience on   Google App campaigns, Meta App campaigns,  Apple Search ads 

● You are experienced with app attribution, tracking and MMPs (adjust, appsflyer, kochava….)

● Demonstrable experience in implementing data-led marketing strategies & using web analytics.

● Proven track record of increasing user acquisition, engagement and retention and

meeting/exceeding revenue and profitability goals.

● Self-starter with ability to execute under deadlines.

● Experience in a startup culture is a plus

● Experience in managing growth teams & executing an agile marketing strategy.

● Experience in scaling acquisition strategies geographically

● Experience managing a large budget