Sr Manager- Demand Generation Specialist

Responsibilities

Lead Identification: Research and identify potential leads that align with the Genpact's target market and service offerings. Utilize online resources, databases, and networking to build a robust list of prospects.

Outbound Prospecting: Conduct outreach via emails, and social media to engage potential clients. Tailor communication strategies based on the prospect's industry, business challenges, and needs.

Lead Qualification: Qualify leads by assessing their budget, authority, needs and timeline for services. Understanding prospects pain points to determine if they are a good fit for the companys solutions.

Campaign management: End to end campaign management. Creation and management of outreach campaigns

Pipeline Management: Maintain and update the Salesforce system with accurate and timely information on all lead interactions. Track lead progress and follow up regularly to ensure consistent engagement.

Collaboration with Sales Team: Collaborate with the sales and business development teams to transition qualified leads and ensure a smooth handoff for further engagement. Provide detailed insights about the lead to assist in the sales process.

Target Achievement: Work towards monthly and quarterly demand generation goals. Meet or exceed KPIs, including the number of leads generated, outreach activities, and conversion rates.

Market Research: Stay informed on industry trends, competitive landscape, and emerging technologies to effectively position the companys services in a way that resonates with prospects.

Reporting and Analysis: Regularly report on demand generation activities, conversion rates, and the effectiveness of different outreach strategies. Provide feedback on trends and areas of opportunity for improvement