Sr. Executive Marketing

Sr. Executive- Marketing

The ideal candidate should have 35 years of relevant experience in the film marketing space, including work on the theatrical or OTT marketing of 34 films in the recent past.

Key Responsibilities:

1. Social Media Management:

- Oversee day-to-day management of social media platforms (Instagram, X, Facebook, YouTube, etc.).

- Collaborate with creative and digital agencies to develop content calendars and campaign strategies.

- Supervise and approve content ideas and creatives aligned with brand messaging.

- Track performance analytics and optimize content based on data insights.

- Stay updated on platform trends and tools to innovate content delivery.

2. Campaign Execution & Coordination:

- Act as the central point of contact for executing marketing campaigns across films, digital IPs, and brand tie-ups.

- Ensure alignment between creative, publicity, media, and logistics teams for timely asset delivery.

- Manage timelines, coordinate deliverables, and provide executional support.

- Assist in campaign presentations, reports, and documentation.

3. Cross-Functional Marketing Support:

- Creative: Coordinate approvals, brief vendors/agencies, and track creative assets.

- Media: Collaborate with media agencies for ad planning and tracking.

- Brand Partnerships: Assist in the ideation and execution of brand associations.

- Logistics: Coordinate merchandise, event requirements, and asset delivery.