Sr Ecommerce Manager

Senior Manager E commerce : Business Growth Manager

We at Outhouse are looking for aproactive Senior E-commerce Manager that is able to define and lead the brand overall E-Commerce strategy and execution. A Strong data driven E -Commerce leader to lead our Digital business across our own website and Luxury channel Partners .

Your main responsibility will be driving all successful E-commerce activities, focusing on growing sales

through improving the customer acquisition, conversion and retention rate. The ideal candidate has an

entrepreneurial approach, and enjoys working in a small and dynamic team.

Location : Gurgaon

Experience : 7+ years of D2C Fashion

Your main responsibilities include:

Devising strategies that harness sales-related insights, prevailing standards, and novel

developments to encourage sales on our online store.

Developing Annual E-Commerce Sales & Marketing Strategies to support sales and Strategy

along with creating a strong brand image

Sales Targets-Working closely with all the channels doing various activities like marketing

campaigns, targeting right product at right time as per the season, ensuring enough inventory for

target achievement.

Drive online sales growth through maximizing traffic, conversions and ROI via activations and

promotions (Achieve Sales target related commercial KPI )

Lead all website merchandising and Conversion Rate Optimization (CRO) to maximize online

profitability and conversion

Oversee all aspects of online activity including web development, branding, marketing and online

sales and promotions

Manage the integration of all aspects of local e-commerce operations, including logistics, customer

service, stock and supply chain, IT, and local outsourced partners

Build new growth strategies with internal partners to drive traffic customer growth on our E

Boutique .

Prior experience in strategizing and over looking Marketing automation experience using

channels like Email, SMS, WhatsApp so on.

Ensure that all local requirements are met in terms of user experience, functionality, packaging,

language, etc.

Track digital activities and KPIs through monthly reporting

Partner with Logistics/Supply Chain management, manage stock situation and ensure

replenishment rhythms. Ensure proper allocation from HQ, in particular for novelties

Continuously build upon the strong marketing plan for the e-commerce platform ranging from: site

activities, advertising, traffic building, sales mix, etc.

Oversee creative direction for web and email content, as well as promotional strategy and

implementation

Analyzed site performance and initiated improvements, including merchandising efforts, technical

projects, and creative changes

Stock planning management Monitoring and measuring sales trends hence, forecasting and

mobilizing stocks across portals and sellers in close coordination with the team, to always have a

smooth feeder mechanism.

Position and present products in ways that exceed expectations such as conversion, average order

value, customer service that add to the overall brand positioning.

Prepare monthly cost centre product wise and engage business teams and Management to

take appropriate action.

Supervision, Hiring and Training

The Ecommerce Manager will oversee the entire e-commerce division and divide up employees on

tasks. They will also be responsible for interviewing, bringing their preferred candidates to upper

management, and providing necessary training.

Financial Planning and Budgeting

Ecommerce Managers generally have a set budget from upper management for their division. The

job of an ecommerce manager is to plan for e-marketing expenditures well in advance and develop

a financial plan that will maximize their resources.

Technical Understanding: A strong grasp of modern technology and social media is essential to

the job of an Ecommerce Manager. An expert understanding of spreadsheets, databases, financial

analysis, website design, search engine optimization, and e-marketing strategy will be key to

fulfilling the many functions of the job.

Business Development : Onboarding new marketplaces , Building partnerships with the affiliated

to drive acquisition and growth , Assisting in negotiating contracts with the vendors.

Full ownership of the online trading of Outhouse defining and delivering upon the sales objectives

Develop and oversee the Outhouse user and enhance customer experience to increase engagement

and conversion rates.

Develop Manage the Outhouse CRM program, developing data driven strategies.

Develop and oversee the execution of all online marketing programs and initiatives to drive sales

and profits including: paid search, SEO, email marketing, affiliate marketing, retargeting and

online analytics

Lead all website development projects and continuously monitor the websites performance,

highlighting issues and seeking opportunities for improvement.

Closely collaborate with internal teams across Marketing Merchandising , CRM and Customer

Service along with the sales and product teams to understand Brand products, promotions, and

key selling dates to ensure the appropriate assortment is available online and at the right time to

increase sales

Ensure a timely upload of new products, assets and content to the website, providing weekly

merchandising and accurate preparation for new marketing campaigns.

Work closely with the Creative Director and Marketing Team to ensure coherence of branding,

design and content and directing the activities of software developers , copywriters , and graphic

designers to ensure careful adherence of predetermined strategies .

Provide weekly, monthly and ad hoc reporting on customer and website performance, including

relevant action plans.

Oversee the day-to-day operations of the online store, building and maintaining a good

understanding of the platform functionality and integrations.

Oversee customer service and develop a clientele program, ensuring high quality care and

responsiveness.

Full responsibility of the E-commerce that of Chanel Partners

Provide expertise on the current e-commerce industry to identify new best practice and areas of e-

commerce opportunities beyond current organizational thinking to further develop the business.

Lead and implement client Omni-channel experience: click to store, click from store, etc.

Drive Performance Marketing strategy and implementation with internal resources / media agency

Monitor competitor activity, identifying trading opportunities where a market can maximize on

sales

Manage online visual merchandising, and optimize customer journey

Maximize all opportunities to drive online sales via SEO and UX requests

Weekly reporting on all activities to wider business, liaising with the BI team.

Reviewing the security of checkout pages and payment procedures

The Required Skill Qualifications

Self-Driven Entrepreneur skills with Strategic and creative thinking abilities.

Web Platform experience -Shopify store management and Majento

Scaled a fashion brand/s in India globally as well .

Extensive experience as an e commerce manager by leading different teams

An analytical person with strong technical skills.

Advanced Excel and Google Analytics skills

Business - Analytics, Hands on experience in Digital Marketing,

7-10 years of experience managing e-commerce platforms

2 to 3 years of both direct and cross-functional people management experience

Exceptional knowledge of Performance Marketing, in particular SEA, programmatic, email,

affiliates, paid social - this is a must

Expert IT literacy: Google Analytics, AdWords, MS Office, Social Media tools, SEO , CRO etc.

Ability to create strategies, make operational decisions and execute accordingly

Strong organizational and project management skills

Excellent communication, strong interpersonal and presentation skills

Master degree required

Ability to develop and manage sales accounts in third party e-commerce partnerships

Profound and all-rounded Digital Sales Marketing knowledge.

Knowledgeable of e-commerce trends, competitive landscape and digital customer experience

Connected in national agency / vendor landscape, experienced in working with media agencies

Reporting on the Utility of existing novel strategies .

Eye for detail

The ideal candidate:

Passion for online retail and customer experience

Expert knowledge of existing ecommerce architecture, systems, integrations & processes

Able to handle new and uncertain situations independently

Presentation skills - able to present ideas/thoughts in a wider group of diverse expertise

Mentor and coach junior, mid-level talents and interface departments

Fluent in English, spoken written

Your benefits

Diverse portfolio of tailored training and professional development measures

International and inspirational working environment

Career progression opportunities

Dynamic and inspirational work culture

Flexible scheduling to meet lifestyle needs, with a competitive compensation program and a fun working

environment

Good E-commerce managers need a perfect blend of a strategic mindset, operational expertise and

delivery mastery. They must be able to balance the drive for business urgency with the ability to motivate

a multidisciplinary team.