Sr Database Marketing Specialist (Segmentation)

About this role:

The ideal candidate for the Senior Database Marketing Specialist role will have 2 to 3 years of experience in a business setting and demonstrated ability working in a fast-paced environment using data to drive commercial results, maximize lead acquisition, and sales conversions. To be successful, this candidate must blend proficiency in accessing and manipulating data with a strong ability to turn data into strategic insights and recommendations.

The role requires knowledge of audience acquisition, marketing automation, list segmentation, and analytics to identify the right prospective attendees for the right conferences at the right time.

To be successful, the ideal candidate will have experience with or exposure to a blend of proficiencies working with tools such as Eloqua for list segmentation, SQL and Excel to manipulate and analyze data, and Power BI to present and automate analyses.

What you will do:

• Use Eloqua to perform marketing audience segmentation.

• Support team members with maintaining Power BI dashboards and SQL queries.

• Analyze data and determine patterns with available tools.

• Follow with established privacy laws (e.g., CASL, GDPR) when building marketing lists.

• Assist in developing segmentation and testing processes to identify optimal target audience.

• Monitor and track efficacy of campaign efforts and channel attribution.

• Support team members in using data to advise marketing managers on how best to drive business results and maximize lead acquisition and conversion.

• Work as an individual contributor supporting a global Database Marketing team as needed.

What you will need:

• Bachelor’s or Master’s degree in business, marketing/communications, math, economics or other related field.

• At least one year of experience in a business setting.

• Dependable; demonstrated ability to complete assigned projects on time.

• Intellectual curiosity, attention to detail, and ability to grasp technical concepts quickly.

• Understanding of data segmentation, email marketing, marketing campaign analysis, and relational databases.

• Able to highlight patterns in structured and unstructured data.

• Experience with Microsoft Office applications including PowerPoint and Excel.

• Demonstrated ability to gain trust and communicate effectively with team partners.

• Experience with Eloqua or similar platform (e.g., Marketo, HubSpot, Salesforce Marketing Cloud), Power BI or similar tool (e.g., Domo, Tableau, Alteryx), or SQL is plus.

• Experience working as a part of a diverse and collaborative global team is also plus.

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Who are we? 

At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.

Our mission relies on expert analysis and bold ideas to deliver actionable, objective insight, helping enterprise leaders and their teams succeed with their mission-critical priorities.

Since our founding in 1979, we’ve grown to more than 20,000 associates globally who support ~15,000 client enterprises in ~90 countries and territories. We do important, interesting and substantive work that matters. That’s why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.

What makes Gartner a great place to work? 

Our sustained success creates limitless opportunities for you to grow professionally and flourish personally. We have a vast, virtually untapped market potential ahead of us, providing you with an exciting trajectory long into the future. How far you go is driven by your passion and performance.

We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients.

Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.

We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a great place to work.

What do we offer? 

Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers. 

In our hybrid work environment, we provide the flexibility and support for you to thrive — working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.

Ready to grow your career with Gartner? Join us.

The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to seek to advance the principles of equal employment opportunity.

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