Sr. Business Development Executive

Role Overview:

We are looking for an experienced Sr. Business Development Executive who understands

consultative selling, not just cold outreach. This role is ideal for someone who can connect

the dots between our services, client pain points, and the broader market landscape and

translate that into high-quality, strategic pipeline.

You will work closely with sales leadership to identify the right accounts, research key

stakeholders, shape messaging, and run targeted outreach motions. This is not a volume-

based calling role; it is a holistic GTM and lead-generation function with real ownership

and impact.

Work Location & Shift Timing

Location: Mumbai / Hyderabad

Shift Timing: Evening shift aligned to U.S. business hours (approx. 5:00 PM

2:00 AM IST)

Key Responsibilities

1. ICP Definition & Market Mapping

*Collaborate with sales leadership to refine and maintain the Ideal Customer Profile

(ICP).

*Identify high-potential industries, use cases, and target segments.

*Map target accounts to understand maturity, business priorities, and opportunity areas.

2. Strategic Account Research

*Conduct deep research on target accounts: business model, priorities, buying centers,

and technology landscape.

*Build and maintain stakeholder maps across target organizations.

*Prepare concise account briefs to support outreach, meetings, and proposals.

3. Consultative Lead Generation

*Understand our services well enough to map offerings to client pain points.

*Craft value-led, personalized outreach campaigns (email, LinkedIn, phone, video).

*Engage prospects with insight-driven conversations that establish credibility early.

*Create qualified opportunities with the right personas and buying committees.

4. Campaign Execution & Pipeline Support

*Execute targeted account-based campaigns not mass marketing.

*Drive consistent generation of high-quality meetings and early-stage opportunities.

*Maintain disciplined CRM hygiene and follow structured workflows for reporting.

5. Cross-Functional Collaboration

*Work closely with sales, presales, and marketing to align messaging and positioning.

*Provide market feedback and prospect insights to improve GTM plays.

*Support preparation for demos, workshops, and proposals as needed.

What Success Looks Like

A steady flow of strategically aligned, well-qualified opportunities.

High-quality stakeholder and account research that elevates outreach and meetings.

Strong alignment between ICP, messaging, and market engagement.

Improved efficiency and repeatability in our GTM motions.

Outreach based on insight and value not generic templates or high-volume calling.

Required Skills & Experience

36 years of experience in Business Development, SDR/BDR roles, consulting, or

similar strategic research-driven positions.

Strong understanding of consultative, value-based selling.

Excellent research and synthesis skills ability to quickly understand accounts and

stakeholders.

Strong written communication for personalized outreach.

Experience with CRM tools (HubSpot, Salesforce, etc.).

High ownership, discipline, and ability to operate independently.

Nice-to-Have

Experience in AI, analytics, digital transformation, or technology services.

Exposure to account-based marketing or enterprise GTM environments.

Familiarity with enterprise org structures and B2B buying committees.

Why This Role Matters

This role is central to building our next-generation GTM engine. You will help us target the

right accounts, craft the right narratives, and build a predictable, high-quality pipeline. The

work you do will directly shape our strategic growth and position us to win in competitive

markets.