Sr Analyst

Dentsu

0 - 3 years

Mumbai

Posted: 2/27/2025

Job Description

Role is designed for people who have exposure to digital analytics implementations and want to grow existing skills and learn new skills. Areas of growth include (but are not limited to) interpreting business metrics into a tagging design, configuring & debugging a tagging container, or helping non-technical clients understand their data capture environment.

Job Description:

Key responsibilities:

Support the effort of evaluating business goals and objectives from multiple business teams and develop tracking/tagging strategies to allow individuals and teams to measure success
Work the Client Lead to provide clients and/or their agencies consulting on projects requiring web analytics platform selection, implementation, and platform remediation
Work with client development teams to install, configure & use web analytics services such as Google Analytics, Adobe Marketing Cloud, and others
Able to support a team with site tag implementation, custom rules development and leverage data layer elements for analysis through best-in class Tag Management Solution platforms such as Google Tag Manager, Adobe Launch, or Tealium
Serve as part of the support team on the development of implementation documentation for client developers that details page code requirements and data layer details to support stated business analysis needs.
Perform quality assurance tests on tracking implementations
Provide best practices consulting services to clients in solving their Web analytics platform strategy and technical needs.
Partner with multiple business units within the client’s organization as well as outside the company to ensure that best practices in metrics and decision making are being exposed to the client management and core website decision makers.
Conduct platform training and knowledge sharing in web analytics for clients and the project team

Location:

DGS India - Mumbai - Thane Ashar IT Park

Brand:

Cardinal Path

Time Type:

Full time

Contract Type:

Permanent

About Company

Dentsu is a global advertising and digital marketing agency headquartered in Tokyo, Japan. It is part of the Dentsu Group Inc., one of the largest advertising and communications groups in the world. Dentsu specializes in providing integrated marketing solutions, including digital marketing, media planning, content creation, data analytics, public relations, and customer experience management. The company operates across numerous industries and markets, serving clients with innovative strategies to drive brand growth and engagement. With a strong focus on technology and creativity, Dentsu aims to deliver impactful, data-driven campaigns tailored to modern consumer behavior.

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