Sports Specialist

We are seeking an innovative and strategic thinker to join our team as Chief Manager/Deputy GM Product and Marketing . This role is pivotal in developing and driving the strategic vision for our event intellectual properties (IP) across B2B and B2C segments. The ideal candidate will have 8-10 years of experience in event IP concept and strategy development, with a strong focus on monetization and partnership with sales teams to maximize revenue potential.Key Responsibilities:

1. Event IP Concept and Strategy Development

• Develop innovative and scalable concepts for Sports IPs, ensuring alignment with organizational goals and market trends.
• Redesign existing IPs to enhance relevance, revenue, and profitability.
• Collaborate with Brand and Editorial teams to design new, impactful IPs beyond the existing portfolio.

2. Sales Enablement and Monetization

• Partner with sales teams to identify advertiser needs and create bespoke IPs and experiential solutions.
• Support sales teams with compelling pitch decks, concept notes, and presentations to secure sponsorships and partnerships for brand led IPs

3. Market Analysis and Value Proposition Development

• Conduct market research to identify emerging trends, audience preferences, and competitive benchmarks to inform IP strategies.
• Define clear value propositions and differentiation strategies for all event IPs.
• Monitor performance metrics and audience feedback to refine and enhance IP strategies.

4. Collaboration and Stakeholder Management

• Act as the go-to resource for stakeholders, providing strategic guidance on IP monetization and experiential solutions.
• Serve as the bridge between brand teams and sales teams, ensuring that concepts align with monetization goals.

Qualifications:

Experience:

• 8-10 years of experience in Sports IP, strategy, and/or marketing, with a strong focus on monetization.

Skills:

• Deep understanding of Sports events development and audience engagement strategies.
• Proven ability to develop high-impact marketing and monetization strategies for events.
• Strong collaboration and interpersonal skills to work seamlessly with sales and creative teams.
• Exceptional communication skills, with expertise in creating persuasive pitch decks and concept notes.
• Analytical mindset to assess market trends and evaluate IP performance.

Education:

• Bachelors or Masters degree in Marketing, Business, Event Management, or a related field.

Why Join Us?

This role offers the unique opportunity to shape the future of experiential and Sports IPs for Times Sports (Via ToI, TIMS & Languages) . You will play a critical role in driving revenue growth, scaling innovative IPs, and creating meaningful partnerships that redefine the experiential landscape.

Reporting to: National Sports Head

Location: Mumbai