Specialist - Software Engineering

Role description

Experience: Minimum 5 to 6 years of industry experience with 4 Years Marketo Experience

Minimum Skill Requirement

• This exciting and interesting position will have the below responsibilities
• Playing a key liaison role during technology implementation providing direction and requirements clarity and testing new and enhanced capabilities prior to release into production
• Being able to do requirements gathering campaign Design customer data mapping solution design development and deployment of campaign solutions
• Contributing to developing marketing capabilities at Mindtree
• Must have deep understanding of different kind of marketing programs in a multichannel Campaign and Marketing world that clients are leaning towards and how clients measure the returns on investments
• Must demonstrate understanding of the latest trends in the digital marketing market space including integration with mobile channel data management in the new space integration of online and offline channels and how its enables using some of the technologies
• Must have experience with developing landing pages and templates

Must Have

1 Marketo Lead management experience and hands on data management experience for customer data

2 Must exhibit a through conceptual understanding of the entire marketing promotions process capabilities that support these using one of the above mentioned Technology stack

3 Worked on at least 34 full lifecycle of campaign management Marketo Campaign and other digital marketing tools

4 Overall understanding of marketing cloud data architecture model

5 Must have worked on HTML CSS Java Scripting SQL Bootstrap Responsive

6 Must have adequate knowledge on integrations of Salesforce Websites MDM and other third party tools integration with Marketo and must have knowledge with REST and SOAP API Integration

7 Should be able to gather requirement effectively and provide best practices and solution to client Can work independently to deliver end product

8 Should have working knowledge on tolls like Litmus

Good to Have

1 Develop proposals of technical solutions including recommendations on selection architecture licensing configuration sizing and scalability

2 Have worked on any other Custom or packaged Campaign Management product

3 Exposure to advanced Digital marketing skills

4 Administration and installation skills on any one of the marketing Technologies

Skills

Mandatory Skills : HTML/HTML5, JavaScript, Marketo